Webinar: State of Data Maturity | MMA Global

Webinar: State of Data Maturity

Join us for Decision Series: State of Data Maturity

Wednesday, July 12, 2023 - 12:00pm to 1:00pm EDT

Data drives success across much of what brands do to drive their marketing and CX efforts. With advances in AI, and the recent rise of tools that use generative AI, marketers with better data will gain an even greater competitive advantage. The MMA collaborated with EY to survey marketing leaders from more than 100 companies to understand their current data maturity and to highlight where the profession has made progress since our 2021 data maturity survey. Fielded in early 2023, this new survey provides insights into how marketers are thinking about data maturity in the current environment and gives an updated reference point for benchmarking your own organization’s data maturity.
SVP – Head of Industry Research
Former Partner, Marketing Practice Leader - EY Consulting

Register to Attend the Webinar

Open to MMA members and non-members