Agenda | MMA Global


Monday, November 21, 2022

9:00 AM – 10:00 AM

Registration & Networking

10:00 AM – 10:10 AM

Welcome Remarks

MENA Membership Relations and Development Manager I MMA GLOBAL

10:10 AM – 10:30 AM

Opening Keynote - Shaping the Future of Marketing

An insight into the transformational, ground- breaking, science backed initiatives being undertaken by the MMA to architect the future of marketing.

MMA Global

10:30 AM – 11:15 AM

UAE Data Maturity Initiative and Preliminary Findings

Regional Sales at TBM & KSA Business Development & Growth Director
MMA Global
MMA MEA Managing Director (Türkiye, Middle East, Africa)

11:20 AM – 11:45 AM

Extraordinary Customer Experience with SAS Customer Intelligence

How SAS helps companies to reimagine marketing, creating and extending real-time, personalized customer experiences that increase profitability and create lasting brand loyalty.

SAS delivers purpose-built intelligent marketing to brands around the globe.

Director, Customer Advisory - Middle East, Turkey & Africa

11:45 AM – 12:25 PM

Best Practices of Data-driven Marketing

  • What are the basics of data maturity and its role in marketing and advertising decisions?

  • As is vs To be – practical examples of the data lifecycle.

  • What are the key factors influencing the level of data maturity in companies, 

  • How to accelerate the path toward achieving data-driven marketing organization?

Digital Transformation & Innovation Lead, Middle East Africa (MEA), Turkey & Central Asia
Group Head of Analytics & Insights at Landmark Group
Landmark Group
Executive Chairwoman & CEO
Partner Republic
Founder & CEO
Datacurate Technologies

12:25 PM – 12:30 PM

Closing Remarks

MMA MEA Managing Director (Türkiye, Middle East, Africa)