The Business Briefing will cover the basics of ONDC - What is ONDC? How does it work? How does it change the e-commerce industry as it exists today?
A question-and-answer session where the audience will be provided with an opportunity to get their queries addressed.
The ONDC Network Participant representatives panel will discuss how ONDC works in reality. The discussion will be centred around why the organizations joined ONDC, how their business is evolving in light of the network structure, and what changes need to be driven at the ground level particularly in seller behaviours to adapt to the new way of commerce. Use cases will be presented by each panellist as possibilities for growth on ONDC.
The discussion will focus on how some of the potential sellers on the ONDC network perceive it and their key questions/perspectives that can be addressed during this session.
Key Discussion Points:
ONDC aims to democratize e-commerce by bringing multiple buyers, sellers, and gateway service providers on an open network to perform rule-based transactions.
In this panel, we would brainstorm on the opportunities and the risks from the lens of the marketers.
Key Takeaways:
