The ONDC Network Participant representatives panel will discuss how ONDC works in reality. The discussion will be centred around why the organizations joined ONDC, how their business is evolving in light of the network structure, and what changes need to be driven at the ground level particularly in seller behaviours to adapt to the new way of commerce. Use cases will be presented by each panellist as possibilities for growth on ONDC.
Revolutionising E-commerce in India: The Impact of ONDC on Marketers
ONDC aims to democratize e-commerce by bringing multiple buyers, sellers, and gateway service providers on an open network to perform rule-based transactions. In this panel, we would brainstorm on the opportunities and the risks from the lens of the marketers.
How the proliferation of online commerce is reshaping the international economy and levelling the playing field for businesses of all sizes
How ONDC’s construct enables broad-based innovation without acting as a central intermediary?
How ONDC will promote autonomy & democratize e-commerce?
What are the challenges that brands might experience in adopting ONDC architecture & what are the probable solutions?
What are the probable downsides? What might not work in the favour of the wide-scale adoption of ONDC?
Will ONDC revolutionize digital commerce in India to the extent being projected?