Agenda | MMA Global

Agenda

Hanoi | 26.09.2024

12:30 PM – 1:30 PM

Open for Registration

1:35 PM – 1:45 PM

Welcome Speech

CEO, MMA Global APAC | Global Head of SMARTIES WW and BOD Asia Pacific
MMA Global Asia Pacific
Chairman/CEO
Chicilon Media

1:55 PM – 2:15 PM

Keynote

The Future of Shopping: From Brand to Commerce on DOOH

Digital OOH has become a key medium in APAC, not only for driving brand awareness but also for creating a connected loop on consumer engagement and action. This session will talk about the use cases of driving brand to commerce outcomes through this powerful medium

Vice President & Head of Integrated Marketing and Communications, South East Asia
Mastercard

2:20 PM – 2:35 PM

Keynote

Global Perspective of Building Elevator Digital Media in India

As urbanization continues to accelerate globally, the significance of elevators in daily commuting within high-rise buildings is becoming increasingly pronounced. This session will explore the concept of "elevator media," a burgeoning field that leverages the captive audience of elevator passengers to deliver targeted multimedia content. The discussion will cover various aspects, including technological advancements, content strategies, and the impact on consumer behavior.

Founder
Glocal Bridge

2:40 PM – 3:00 PM

Keynote

Exceptional Advantage of Chicilon Media in the Market

Chicilon Media has emerged as a leader in the out-of-home (OOH) advertising industry, particularly within the elevator media sector. This session will delve into the distinctive advantages that Chicilon Media brings to the market, exploring how its innovative approaches and strategic initiatives have positioned it at the forefront of this competitive field.

Co-Sales Director for the Southern Region
Chicilon Media

3:05 PM – 3:20 PM

Case Study

Showcasing Success on Elevator Digital Media

In this session, the speaker will showcase some of the most successful campaigns run on Elevator Digital Media's channels, highlighting the strategies, creative approaches, and technological innovations that contributed to their success.

Senior Integrated Marketing Communications Manager
Suntory PepsiCo Vietnam

3:25 PM – 3:45 PM

Keynote

Powering Digital Out-of-home for Advertiser

Digital Out-of-Home (DOOH) advertising is becoming a powerful tool for advertisers in Asia, driving significant trends in the region's marketing landscape. With its ability to reach large audiences in high-traffic locations, DOOH offers numerous benefits, including increased brand visibility, real-time content updates, and the opportunity for more targeted and engaging advertising campaigns. By leveraging DOOH, brands can create a cohesive narrative throughout the consumer journey, seamlessly integrating online and offline touchpoints to deliver a consistent and impactful message.

3:50 PM – 4:05 PM

Case Study

Showcasing Success on Elevator Digital Media

In this session, the speaker will showcase some of the most successful campaigns run on Elevator Digital Media's channels, highlighting the strategies, creative approaches, and technological innovations that contributed to their success.

Head of Group Brand
ROX

4:10 PM – 4:40 PM

Panel Discussion

Understanding Consumer Behavior in Elevator

Elevator media presents a unique opportunity for advertisers to engage with a captive audience. However, to maximize the effectiveness of elevator advertising, it is crucial to understand consumer behavior in this unique environment. This panel discussion will bring together experts in consumer psychology, advertising, and media technology to explore the intricacies of consumer behavior in elevators and how it impacts media strategies.

Head of HCM Branch
Omega Media
Vietnam SMB Lead – Retail Measurement Service
NielsenIQ Vietnam
Head of Investment Products
GroupM
Sales Director, Northern TV Division
Chicilon Media
Moderator
General Manager
ADK Group Vietnam

4:45 PM – 5:15 PM

Fireside Chat

The Now, Next and the Wonderous Future of DOOH

Join us for an insightful fireside chat that delves into the current landscape, emerging trends, and visionary future of Digital Out-of-Home (DOOH) advertising. This session will feature a conversation between leading experts in the field, who will share their perspectives on the rapid evolution of DOOH, its current impact, and the exciting possibilities that lie ahead.

Founder
Glocal Bridge
Vice President & Head of Integrated Marketing and Communications, South East Asia
Mastercard
Sales Director, Northern Area
Chicilon Media
Moderator
Chief Revenue Officer APAC
MMA Global Asia Pacific

5:20 PM – 7:15 PM

Closing & Welcome to Cocktail Networking Party

Chairman/CEO
Chicilon Media
Country Director Vietnam, Myanmar and Cambodia & Board Member Vietnam
MMA Global - APAC

Ho Chi Minh City | 29.08.2024

12:30 PM – 1:30 PM

Open for Registration

1:35 PM – 1:45 PM

Welcome Speech

CEO, MMA Global APAC | Global Head of SMARTIES WW and BOD Asia Pacific
MMA Global Asia Pacific
Chairman/CEO
Chicilon Media

1:55 PM – 2:15 PM

Keynote

Building a Culture of Commercial Craftsmanship for a Digital World.

Digital is not an ecosystem or a medium. We live in a digitally enabled world.

Businesses need to be built and grown in this world. And the role of marketing is to drive sales and profitability in this digitally enabled world.

Which requires building a culture of commercial craftsmanship, that drives all our choices including the ones that where we choose to invest behind Digital media, like DOOH.

Chief Customer Officer
Income Insurance APAC

2:20 PM – 2:35 PM

Keynote

Understanding Elevators as Micro Journeys - A Broader Perspective on Enhancing User Experience

As urbanization continues to accelerate globally, the significance of elevators in daily commuting within high-rise buildings is becoming increasingly pronounced. This session will explore the concept of "elevator media," a burgeoning field that leverages the captive audience of elevator passengers to deliver targeted multimedia content. The discussion will cover various aspects, including technological advancements, content strategies, and the impact on consumer behavior.

Founder
Glocal Bridge

2:40 PM – 3:00 PM

Keynote

Exceptional Advantage of Chicilon Media in the Market

Chicilon Media has emerged as a leader in the out-of-home (OOH) advertising industry, particularly within the elevator media sector. This session will delve into the distinctive advantages that Chicilon Media brings to the market, exploring how its innovative approaches and strategic initiatives have positioned it at the forefront of this competitive field.

Co-Sales Director for the Southern Region
Chicilon Media

3:05 PM – 3:20 PM

Case Study

Showcasing Success on Elevator Digital Media

In this session, the speaker will showcase some of the most successful campaigns run on Elevator Digital Media's channels, highlighting the strategies, creative approaches, and technological innovations that contributed to their success.

Head of Integrated Communications
Nestle Vietnam

3:25 PM – 3:45 PM

The Future of Shopping: From Brand to Commerce on DOOH

Digital OOH has become a key medium in APAC, not only for driving brand awareness but also for creating a connected loop on consumer engagement and action. This session will talk about the use cases of driving brand to commerce outcomes through this powerful medium

Vice President & Head of Integrated Marketing and Communications, South East Asia
Mastercard

3:50 PM – 4:05 PM

Powering Digital Out-of-home for Advertiser

Digital Out-of-Home (DOOH) advertising is becoming a powerful tool for advertisers in Asia, driving significant trends in the region's marketing landscape. With its ability to reach large audiences in high-traffic locations, DOOH offers numerous benefits, including increased brand visibility, real-time content updates, and the opportunity for more targeted and engaging advertising campaigns. By leveraging DOOH, brands can create a cohesive narrative throughout the consumer journey, seamlessly integrating online and offline touchpoints to deliver a consistent and impactful message.

Lead Director, Inventory Management, South APAC
The Trade Desk

4:10 PM – 4:40 PM

Panel Discussion

Understanding Consumer Behavior in Elevator

Elevator media presents a unique opportunity for advertisers to engage with a captive audience. However, to maximize the effectiveness of elevator advertising, it is crucial to understand consumer behavior in this unique environment. This panel discussion will bring together experts in consumer psychology, advertising, and media technology to explore the intricacies of consumer behavior in elevators and how it impacts media strategies.

Head of HCM Branch
Omega Media
Lead Director, Inventory Management, South APAC
The Trade Desk
Vietnam SMB Lead – Retail Measurement Service
NielsenIQ Vietnam
Co-Sales Director of Southern Region
Chicilon Media
Moderator
General Manager
ADK Group Vietnam

4:45 PM – 5:15 PM

Fireside Chat

The Now, Next and the Wonderous Future of DOOH

Join us for an insightful fireside chat that delves into the current landscape, emerging trends, and visionary future of Digital Out-of-Home (DOOH) advertising. This session will feature a conversation between leading experts in the field, who will share their perspectives on the rapid evolution of DOOH, its current impact, and the exciting possibilities that lie ahead.

General Manager
BlueMedia Vietnam (BMVN)
Head of Investment Products
GroupM
Director, Southeast Asia Sales & Partnerships
Vistar Media
Moderator
Chief Revenue Officer APAC
MMA Global Asia Pacific

5:20 PM – 7:15 PM

Closing & Welcome to Cocktail Networking Party

Chairman/CEO
Chicilon Media
Country Director Vietnam, Myanmar and Cambodia & Board Member Vietnam
MMA Global - APAC
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