Dheeraj is a passionate marketing leader with experience to run businesses in both established transformational and start- up environments. He loves creating compelling brand stories, efficient marketing frameworks and solutions to solve the business & consumer challenges.

In a career spanning 18+ years, Dheeraj started his career with LG Electronics in India, having worked with a content start-up STPL, at Ada as the Managing Director for Malaysia and Cambodia and with Mindshare in India as Senior Director Strategy and subsequently with Mindshare Malaysia as General Manager, Head of Strategy, and the Managing Director and as the CEO of Dentsu Media in Malaysia.

Immediately prior to joining Mastercard, Dheeraj was the Chief Marketing and Strategic Communications Officer at Petronas’ clean energy solutions subsidiary, Gentari, where he spearheaded marketing, branding, and strategic marketing communications.

Dheeraj has invented Proprietary frameworks for Retail, Telecom and Travel industry in marketing planning and has been also part of the mentor programme for Fintech/SME/Start-ups of Malaysia nurturing their growth and evolution in the country.

Dheeraj was also named in Campaign Asia’s 40 under 40, a prestigious list of outstanding marketing, media, technology and communications practitioners in Asia Pacific.