Mr Luu Quang Phu is a highly experienced marketing and communications professional with a proven track record of leadership across multiple industries. 
With nearly 20 years of experience, he has excelled in developing and executing strategic branding, marketing campaigns, and customer experience initiatives. Currently serving as Head of Group Brand at ROX Group Vietnam, Phu has successfully led rebranding campaigns, enhanced brand value, and won 35 branding awards for the company. 
His expertise spans digital marketing, strategic planning, project management, and corporate communications. He has previously held senior roles at Sun Group, VPBank, and VIB, where he contributed to high-impact marketing strategies and corporate transformation projects.