Franck was born traditional and grew up digital.
Traditional as starting at JCDecaux, largest OOH publisher, first in the UK and then in France between 2005 and 2007. He then pursued his career, still with JCDecaux, moving to Bangkok (Thailand) in a Sales and Business Development role until 2011.
Franck then joined one of the GroupM agencies, working in Singapore as APAC Account Director at Kinetic, handling accounts like Accenture, Bloomberg, Citibank or IBM.
Franck also grew up Digital (in his career) as he joined Havas in 2015 to build up Adcity network across APAC: he then supported the digital transformation in location marketing ecosystem to both advertisers and publishers.
End 2021, Franck moved to Adtech side, joining Vistar Media, global, regional and local leading programmatic solution for Digital Out of Home (DOOH) channel. DOOH, thanks to its programmatic adoption, became the fastest growing advertising channel since 2023.