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Friday, December 1, 2023

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Welcome Address: Time to Unbox AI infused data marketing. Are you ready?

2:00 PM - 2:15 PM
Moneka Khurana, Country Head & BOD Member - MMA Global India, MMA Global India
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(261.95 KB, PDF)
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Impact and Challenges of the Use of AI on Digital Marketing ROI

2:15 PM - 2:45 PM

The panel will explore the transformative effects and hurdles of integrating artificial intelligence into digital marketing strategies, focusing on how AI influences return on investment (ROI).

Key Takeaways:

  • Understand how AI-driven analytics can significantly improve targeting and personalization, leading to higher conversion rates and ROI.
  • Gain insights into the challenges of adopting AI in digital marketing, including data privacy concerns, the need for skilled personnel, and the complexity of AI systems.
  • Learn about the potential for AI to automate routine tasks, enabling marketers to focus on creative and strategic initiatives.
Ankur Malhotra, Head Marketing & Omni-Channel Strategy, Bridgestone India
Deepak Oram, Head - Martech & Automation, HDFC Bank
Madhubanti Banerjee , AVP, Analytics, Jio Platforms Ltd.
Mahesh Narayanan, Chief Marketing Growth Officer, Netcore Cloud

Moderator:

Rajiv Dingra, Founder & CEO - ReBid, ReBid
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The Present & Future of Businesses is AI-powered

3:00 PM - 3:20 PM
Priya Choudhary, Director, Business Solutions & Insights, Google India
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(658.31 KB, PDF)
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AI Loyalty Loop: Redefining Customer Retention

3:30 PM - 4:10 PM

Step into the AI Loyalty Loop, where data-driven strategies create a perpetual cycle of customer loyalty. This session unveils the secrets to sustained customer retention in the AI era.


Key takeaways:

  • Explore the concept of the AI Loyalty Loop and its significance in the marketing landscape.
  • Examine AI-driven strategies to maintain customers throughout their journey.
  • Uncover the role of AI in crafting personalized experiences that keep customers coming back.
  • Gain insights into the intersection of AI, data privacy, and long-term customer relationships.
  • Anticipate the future of AI-powered customer retention and how your brand can thrive in this ecosystem.
Deepak Bakshi, Managing Director , Accenture Song in India
Tejas Bakre, Partner, Data & Analytics, Technology Consulting, EY
Prasad Kothari, Head of Data Science and AI, Hansa Cequity
Jyoti Narula Ranjan, Partner and Associate Director, Boston Consulting Group

Moderator:

Apoorv Sood, Vice President Of Global Business Development and Partnerships, Webengage
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(756.39 KB, PDF)
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Decoding MMA India Survey: State of AI in Marketing

4:10 PM - 5:00 PM

In an era characterized by exponential technological advancement, the integration of Artificial Intelligence (AI) into marketing strategies stands as a pivotal force driving ROI, innovation and customer journeys. As we navigate through this dynamic intersection of technology and marketing, understanding the evolving state of AI in this realm is primary.

An online study on the ‘State of AI in Marketing’ was conducted to assess the adoption of AI applications in marketing, while also including crucial subjects such as Gen AI, AI expertise, and risk readiness for AI adoption in marketing.

Key takeaways:

  • Prevailing trends in AI adoption within the marketing sphere.
  • Impact of GenAI on creative processes in marketing.
  • The importance of cultivating AI expertise within marketing teams.
  • Risk Readiness of marketers and organizations to embrace AI
  • Practical Insights derived from the survey findings that marketers can implement to leverage AI effectively in their marketing strategies.
Aruna Balkrishna , VP & Head – Brand, Corporate Communications & Social Media, TATA AIA Life Insurance
Kunal Aman, Director and Head - Marketing and Communications, SAS India
Prashant Jain, MMA India Board Member; Senior Director Marketing , HP Inc
Niraj Ruparel, Emerging Tech Lead, WPP & GroupM India, WPP & GroupM India

Moderator:

Moneka Khurana, Country Head & BOD Member - MMA Global India, MMA Global India
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MMA Global India Podcast Series - Soft Launch

5:00 PM - 5:30 PM
Amit Doshi , Head, IVM Podcasts, Pratilipi
Ashish Pherwani , Partner, Media & Entertainment, EY
Tejas Bakre, Partner, Data & Analytics, Technology Consulting, EY
Lloyd Pereira, Director-Strategic Alliances & Programming - MMA India, MMA Global - India
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Evolving Agency Model: The AI Vantage Point

5:30 PM - 6:00 PM
Rishabh Khatter, Business Head, The Rabbit Hole
Siddharth Bhansali, Founder, Noesis.tech
Suyash Dongare, Head, Digital Marketing, VIP Industries

Moderator:

Pratik Gupta, MMA India Board Member; Founding Partner, Zoo Media
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Measurement To Power AI

6:00 PM - 6:20 PM

In today's data-driven world, organizations are increasingly turning to artificial intelligence (AI) to gain a competitive edge. However, harnessing the true power of AI requires a strategic approach to measurement, ensuring that data collection, analysis, and insights align with business objectives. This session will delve into the intricacies of aligning measurement strategies with AI-powered marketing, empowering organizations to maximize the value of their AI investments.

Swapnil Sinha, Head of Growth and Transformation, Google India
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(665.49 KB, PDF)
 

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