Niraj heads Mobility practise at Mindshare India, he has 12 years of mobile marketing, consumer platforms, brand communications and marketing analytics experience. Previously, at Madhouse, Niraj was managing over 200 brand relationships, delivering world class solutions in cross media marketing, rural marketing, rich media innovations, brand activations and product sales. Before Madhouse, Niraj managed mobile loyalty and mobile churn management solutions to large telcos and FMCGs. Having spoken to mobile Indians, from a SMS-only past to an always-on data present, Niraj has confidently solved nearly every marketing problem. His work on Lifebouy and Godrej has won Cannes and Icom lately.