The Chief Digital Officer’s role has matured and become even more critical in recent years. As a result, companies were forced to find innovative ways to navigate a new and different normal as a result of the pandemic. Today, most businesses are fully integrated with the digital age.
Following a one-year collaboration with The University of Oxford on the current and future state of the role of Chief Digital Officers, three exclusive reports were created.
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This series of lively debates will discuss the findings of each report and include 12 leading authorities – including leading CDOs from across a wide array of industries.
Following this series CDOs will be able to:
Hosted byGreg StuartCEOMMA Global
The Evolving Role of the Chief Digital Officer is a report for MMA Global based on in-depth interviews with 50 CDOs from global companies across multiple industries conducted by the Oxford Future of Marketing Initiative at the Saïd Business School, University of Oxford. The report provides a framework for the future of the CDO role, intended to provoke thought among CDOs themselves as well as their executive team colleagues.
These interviews shed light on how the CDO role has evolved and often the conversation turned to reflecting on what it had been like as a CDO amidst a period of global turmoil and corresponding needs for driving rapid business transformation initiatives.
In this report we provide a summary of the interviews we conducted and the findings that emerged. We present a framework for the future of the CDO role, intended to provoke thought among CDOs themselves as well as their executive team colleagues.
The State of CDO Benchmark Survey is a statistical consolidation of The Evolving Role of the Chief Digital Officer & CDO Perspectives 2022.
Key findings include:
CDO vision is tied to business performance
Although there is usually a mandate from CEO, overlaps with other C roles may exist
CDOs play a key role when it comes to customer capabilities
CDO Perspectives 2022 is a compilation of the results from 50 interviews conducted by professors from the University of Oxford, discussions by MMA’s Chief Digital Officer Board, plus a quantitative market research survey of more than 100 CDOs across more than 20 industries. This report provides CDOs insights into the capabilities and tools required to lead a successful digital transformation, the impact of the ongoing global pandemic on the CDO and digital transformation agenda, and, more importantly, how CDOs are shaping their organization’s culture and vision.
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