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  2. Digital Commerce Dialogues - 2nd Edition | Decoding D2C
  3. Agenda

Agenda

Tuesday, March 5, 2024

3:00 PM – 4:00 PM

Registration begins + High tea

4:00 PM – 4:15 PM

Welcome Address

Moneka Khurana
Country Head & BOD Member
MMA Global India
@monekakh

4:15 PM – 4:30 PM

Keynote Address

Anupriya Acharya
MMA India Board Member; CEO
Publicis Groupe

4:30 PM – 4:45 PM

Report Launch: D2C Advantage X Toolkit: Guide to Maximize ROI of D2C ECommerce Investments by MMA Global India & Publicis Groupe

4:45 PM – 5:15 PM

Decoding D2C Advantage X Toolkit: Guide to Maximize ROI of D2C ECommerce Investments

 

    Key takeaways:

    • Why D2C continues to maintain its prominence as a leading digital commerce channel in India.
    • What specific challenges hinder the scaling efforts of D2C businesses.
    • In what ways have successful D2C ventures distinguished themselves from their counterparts?
    • What strategies should D2C businesses consider while navigating their path to profitability?
    Anushree Ghosh
    General Manager & Head of Digital Marketing (Content, Data, Media and E comm growth)
    ITC Limited, Foods Division
    Gautam Surath
    COO
    Performics
    Satya Raghavan
    Director, Marketing Partners
    Google
    Siddhant Rana
    Head of Partnerships, India
    Shopify
    Pratik Mukherjee
    Head of Business - Beauty
    House of Masaba
    Moderator
    Anshul Garg
    Managing Partner and Head of Publicis Commerce India
    Publicis Commerce India

    5:15 PM – 5:45 PM

    Trends Shaping the Future of D2C

    Key Discussion Points:

    1. Insights into how D2C brands are disrupting the conventional retail paradigms and ushering in a new era of commerce.
    2. Understanding the opportunities that D2C brands offer to businesses and consumers alike.
    3. How traditional brands are embracing D2C and trying to catch up.
    4. The role of tech companies in enabling D2C and how they are shaping the future of D2C.
    5. The challenges and opportunities that D2C brands face in India and how they are working together with legacy large companies to shake up the D2C space.
    Chris Higgins
    Vice President, Growth Marketing
    Clevertap
    Shireesh Joshi
    Chief Business Officer & President
    Open Network For Digital Commerce (ONDC)
    @shireeshjoshi
    Ankur Malhotra
    Head Marketing & Omni-Channel Strategy
    Bridgestone India
    Suyash Dongare
    Head, Digital Marketing
    VIP Industries
    Moderator
    Moneka Khurana
    Country Head & BOD Member
    MMA Global India
    @monekakh

    6:00 PM

    Networking + Cocktails

     

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