Anshul leads Publicis Commerce India, which is an end-to-end commerce solutions provider delivering sustained business growth for clients across the B2C and B2B value chain. With over 17 years of Consulting and Industry experience spanning Consumer Goods, Retail, Industrial Goods, Energy, and more, he has operated extensively in both India and Europe. Anshul's previous roles include positions at EY, KPMG, Wipro Consulting, and Coca-Cola India. His expertise lies in: a) Digital Commerce (D2C, B2B Commerce, Marketplaces, Omni-channel etc) b) New Business Set-up (Digital First and Traditional businesses) c) Growth Strategy & Market Entry Strategy d) Sales & Marketing Transformation. He is an alumnus of Virginia Tech - Pamplin College of Business, US and S P Jain Institute of Management & Research, Mumbai, and also holds an engineering degree.