Pratik is a Commercial Leader with 14+ years’ experience across Consumer Goods, D2C, Technology and Consumer Internet sectors. An IIMA 2012 alumnus, Pratik has led P&Ls of >$100Mn Global Brands like Gillette at Procter and Gamble followed by leadership roles at fast growing consumer-tech and digital first businesses like Urban Company, Honasa (Mamaearth) and now House of Masaba (part of ABFRL).

In his current stint at House of Masaba, Pratik is successfully blitzscaling LoveChild by Masaba via the D2C/online channels and the brand has already scaled >10X in past 6 months.