France | MMA

Mobile Marketing Association's France Local Council strives to stimulate the growth of mobile marketing and its associated technologies in the country.

Contact Info
Julie Poilleux
+33(0)6 58 02 42 46
Déléguée Générale
Catherine Caillaud
+33 6 07 25 97 19

The Mobile Marketing Association France is an association ruled by « loi 1901 » and is the only association dedicated to marketing, advertising and mobile CRM in France. The Mobile Marketing Association France federates the main players active on the mobile media: mobile marketing agencies, media agencies, suppliers, announcers, research and measurement institutes, mobile operators. The objective of the association is to gather the players of marketing and advertising who want to develop the industry on the mobile media device. The Mobile Marketing Association France defines common position concerning key points for the activity, proposes norms and criteria for a fair use, and gives access to market information, on a European and Global scale.

The French association was created in 2002, and gathers more than 140 members. It is therefore the professional reference of the mobile marketing industry for announcers, official and professional institutions.

Through their agreement with MMA Global, the Mobile Marketing Association France is the only digital association in France with a real international reach, counting for more than 700 member companies throughout the world.



Local Council Leadership

Managing Director France
Vice Chair
Chair Emeritus
IPG Mediabrands

Advisory Board

Catherine Caillaud, Déléguée Générale, Mobile Marketing Association France
Julie Poilleux, Coordinatrice, Mobile Marketing Association France
Agathe Bousquet, Présidente, Groupe Publicis en France
Anne Browaeys, Directrice Générale Marketing, Digital & Technologies, Club Med
Emmanuel Durand, Président-Directeur Général, Snap Inc. France
Chloé Giard, Investment Director, Idinvest Partners
Julie London, Directrice Marketing,
Fabien Scolan, Directeur Marketing Client & Business Développement, Groupe Leboncoin
Magali Soulier, Head of Platforms, adtech and partners, Google France
Cédric Vandervynckt, Executive Vice President EMEA , Criteo
Brice Vinocour, Head of Business Marketing, France, Facebook
Bertrand Jonquois, Co-founder, Atsukè
Jean-Philippe Gallet, Co - founder, myelefant
Vadim Wichmann, Consulting Manager, GroupM
Sonia Ouaksel, WW Head of Customer Experience, ContentSquare
Jérôme Lemaire, Responsable Commercial & Marketing Digital, Verizon Media

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