France | Mobile Marketing Association

Mobile Marketing Association's France Local Council strives to stimulate the growth of mobile marketing and its associated technologies in the country.

Contact Info

Julie Poilleux
+33(0)6 58 02 42 46
Déléguée Générale
Catherine Caillaud
+33 6 07 25 97 19

The Mobile Marketing Association France is an association ruled by « loi 1901 » and is the only association dedicated to marketing, advertising and mobile CRM in France. MMA France federates the main players active on the mobile media: mobile marketing agencies, media agencies, suppliers, announcers, research and measurement institutes, mobile operators. The objective of the association is to gather the players of marketing and advertising who want to develop the industry on the mobile media device. The Mobile Marketing Association France defines common position concerning key points for the activity, proposes norms and criteria for a fair use, and gives access to market information, on a European and Global scale.

The French association was created in 2002, and gathers more than 90 members. It is therefore the professional reference of the mobile marketing industry for announcers, official and professional institutions.

Through their agreement with MMA Global, the Mobile Marketing Association France is the only digital association in France with a real international reach, counting for more than 700 member companies throughout the world.


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Local Council Leadership

President MMA France
Vice Chair
Directeur Général
Performics France
Chair Emeritus
MMA Vice President and Managing Director at

Advisory Board

Catherine Caillaud, Déléguée Générale, Mobile Marketing Association France
Julie Poilleux, Coordinatrice, Mobile Marketing Association France
Jérôme Bouteiller, Directeur des contenus , Mobile Marketing Association France
Hicham Badreddine, Chief Transformation Officer (ExCom), SAHAM Assurance member of Sanlam Groupe
Claire Michel, TECH & MEDIA SOLUTIONS for PUBLISHERS - Director, OATH France (Verizon)
Bertrand Jonquois, Co-fondateur, Atsukè
Nicolas Rieul, MMA France, International Relations, VP Strategy EMEA, Sam4Mobile
Kaoutar Benazzi, HEAD of Havas Programmatic Hub, Havas
Jean-Philippe Gallet, Co - founder, myelefant
Aline Reiniche , Head of Sales France ,
Agathe Bousquet, Présidente, Groupe Publicis en France
Anne Browaeys, Directrice Générale Marketing, Digital & Technologies, Club Med
Marc Campi, Directeur marketing et digital, BNP Paribas
Antoine Jouteau , CEO , Leboncoin Groupe (Schisbted Classified Media)
Jérome Leger, Entrepreneur , AdMoove
Julie London, Head of Digital Marketing, PMU
Magali Soulier, Head of Google Analytics 360 product suite, Southern Europe, Google
Cédric Vandervynckt, Executive Vice President EMEA , Criteo
Benoit Corbin , Digital Expert, MMA Fracne
Marc Montaldier, MMA Board Member, MMA

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