Mobile Marketing Association's France Local Council strives to stimulate the growth of mobile marketing and its associated technologies in the country.
The Mobile Marketing Association France is an association ruled by « loi 1901 » and is the only association dedicated to marketing, advertising and mobile CRM in France. MMA France federates the main players active on the mobile media: mobile marketing agencies, media agencies, suppliers, announcers, research and measurement institutes, mobile operators. The objective of the association is to gather the players of marketing and advertising who want to develop the industry on the mobile media device. The Mobile Marketing Association France defines common position concerning key points for the activity, proposes norms and criteria for a fair use, and gives access to market information, on a European and Global scale.
The French association was created in 2002, and gathers more than 90 members. It is therefore the professional reference of the mobile marketing industry for announcers, official and professional institutions.
Through their agreement with MMA Global, the Mobile Marketing Association France is the only digital association in France with a real international reach, counting for more than 700 member companies throughout the world.