South Africa | Mobile Marketing Association

Mobile Marketing Association's South African Local Council strives to stimulate the growth of mobile marketing and its associated technologies in the country.

Contact Info

@MobileInSA
Country Director
Sarah Utermark
Phone: 
+27 83 468 9360

viis

MMA SA Creative Seminar Slides

CliffCentral
Digitata
Future Tech Media
MMA
Shazam
Yum! KFC

Announcements

The Mobile Marketing Association of South Africa Announces the 2015 SMARTIES Short List

MMA South Africa Announces the 2015 SMARTIES Judges Panel

EMEA & UK Smarties Jury

MMA South Africa Announces the Smarties South Africa 2014 Shortlist

SMARTIES SHORTLIST 2018

Join us for the 2018 MMA South Africa Smarties Awards Gala on Thursday, 1st November, 2018 at The Maslow Hotel in Sandton, as we celebrate excellence and effectiveness in Mobile Marketing. Buy your Smarties Table today!

Brand Awareness

  • Add Hope and Mark1  
    Add Hope in VR
  • Domestos and The Niche Guys  
    World Toilet Day 2017
  • Domestos and The Niche Guys  
    Killer Combinations
  • Shield and Gorilla  
    #ShieldReady

Lead Generation / Direct Response / Conversions

  • KFC and Yonder Media  
    KFC CRM Rewards Program
  • Shoprite and Yonder Media  
    Shoprite_Checkers Win a Car
  • Capfin and Mindshare  
    Capfin

Product / Services Launch

  • Debonairs and AdColony South Africa / AdColony EMEA  
    Debonairs Smokin' BBQ
  • Shield and Gorilla  
    #ShieldReady

Relationship Building / CRM

  • KFC and Yonder Media  
    KFC CRM Rewards Program
  • Unilever and Digitas Liquorice  
    Unilever Top Sellers

Social Impact / Not For Profit

  • Add Hope and Mark1  
    Add Hope in VR
  • ABSA | Prosper Films | Digital Academy and YDigital Media  
    Coding a Better Future – Digital Academy

Cross Media

  • Tru-Cape Fruit Marketing and Red Cherry Interactive  
    Fruit-Full mobile game
  • Shield and Gorilla  
    Be The Next Champion
  • Surf and Digitas Liquorice  
    Surf School of Shine

Cross Mobile Integration

  • Suntory and Mindshare South Africa  
    Lucozade

Mobile Social

  • Miller and JustPalm  
    Miller Genuine Draft Mbali Chatbot
  • Shield and Gorilla  
    Pressure Moments
  • Shield and Gorilla  
    #ShieldReady

Innovation

  • Add Hope and Mark1  
    Add Hope in VR
  • Miller and JustPalm  
    Miller Genuine Draft Mbali Chatbot
  • Tru-Cape Fruit Marketing and Red Cherry Interactive  
    Fruit-Full mobile game
  • Suntory and Mindshare South Africa  
    Lucozade
  • Unilever and Digitas Liquorice  
    Unilever Top Sellers

Location Based Services or Targeting

  • KFC and Vicinity Media  
    KFC Zinger
  • Dischem and Mobiclicks  
    Dischem - Winter Care Guide
  • Suntory and Mindshare South Africa  
    Lucozade

Mobile Video

  • Heineken and AdColony South Africa  
    Heineken Aurora
  • Volkswagen SA and Mobiclicks  
    Volkwagen SA - How to Adventure 360
  • OMO and Digitas Liquorice  
    OMO Father's Day
  • Knorr and Digitas Liquorice  
    Knorr Whatsfordinner Leave No Food Behind

 

Join us for the 2018 MMA South Africa Smarties Awards Gala on Thursday, 1st November, 2018 at The Maslow Hotel in Sandton, as we celebrate excellence and effectiveness in Mobile Marketing. Buy your Smarties Table today!

Local Council Leadership

Chair
Chief Marketing Officer
TymeDigital by Commonwealth Bank SA
Chair Emeritus
Chair MMA South Africa
CEO, DSG Media

Advisory Board

Velly Bosega, CEO , AdClick Africa
Nicholas Hodge, Director, YDigital
Aidan Baigrie, , Facebook
Bryan Nelson, Industry Head, Google
Candice Goodman, Managing Director, Mobitainment
Ryan Smit, Analytics Director, SilverstoneCIS
Sagren Pather, Executive Head - Digital, Direct Marketing and Marketing Analytics, Standard Bank
Enver Groenewald, CCM Director, Unilever
Rick Joubert, CEO, Yonder Media
José Soares, Chief Marketing Officer, Zazoo
Raymond Buckle, CEO, Silverstone Solutions
Shauna Carter, National Sales Director, Maxaxion
Monique Claassen, Director of Media & Digital Insights, Millward Brown

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