Sagren Pather | Mobile Marketing Association
Sagren Pather
Executive Head - Digital, Direct Marketing and Marketing Analytics
Standard Bank

I am currently Head of Digital and Direct marketing for The Standard Bank group. This is the Centre of Excellence for all countries and businesses within the Group. In my role I am responsible for setting the Digital, Web and Mobile Standards and work closely with Heads of Mobility and Marketing. Set standards are used organization wide, and are congruent to the global Brand of Standard Bank. I have worked across many diverse media industries including: Print Magazine, Radio, Television, and Advertising Agency. Most recently prior to my role at Standard Bank, I managed Digital Marketing across MEA for Nokia with a specialization on their Services and App Store platforms.