Heather Roff
AVP Media
L’Oréal USA
Media specialist with strong strategic and tactical experience in creating integrated marketing plans. Proven ability to develop and execute multi-channel campaigns that build brand equity, increase consumer engagements and drive sales.
- Develop and execute brand and integrated campaigns including high-impact digital campaigns
- Management experience of agency, direct reports and working with cross functional teams
- Champion on all things DEI including advertising spending, targeting, employee training and experiences
- Lead sustainable media initiatives