Heather Roff | MMA Global

Heather Roff

Heather Roff
AVP Media
L’Oréal USA

Media specialist with strong strategic and tactical experience in creating integrated marketing plans. Proven ability to develop and execute multi-channel campaigns that build brand equity, increase consumer engagements and drive sales.

  • Develop and execute brand and integrated campaigns including high-impact digital campaigns
  • Management experience of agency, direct reports and working with cross functional teams
  • Champion on all things DEI including advertising spending, targeting, employee training and experiences
  • Lead sustainable media initiatives