Nikhil Kumar, Chief Growth Officer at mediasmart, an Affle company, is an avid marketer and business leader with expertise in scaling businesses and leading marketing for large global brands. He has been instrumental in establishing mediasmart as the industry leader, resulting in consistently increasing revenues and securing multiple prestigious awards in its category.

With over 18 years of experience spanning FMCG, Retail, F&B, and Ad-Tech, Nikhil has spearheaded marketing and growth strategies for global brands like Puma, L'Oreal, Cafe Coffee Day, and has also built scalable revenue streams and teams at adtech setups like InMobi and TikTok. He excels in scaling businesses from inception to scale and is renowned for his mentorship and guidance to startups in their marketing endeavors.

Nikhil is passionate about sharing his diverse knowledge gained from his experiences across various verticals including adtech, CPG, Retail, and startups, and actively engages with students from a variety of business schools as a guest faculty member.

He is recognized as a thought leader in the industry on two occasions and honored as India’s most Innovative MarTech Leader for his expertise in martech.