Beverly Hills, CA - March 16, 2020 - Channel Factory, the world leader in brand suitability and ad performance on YouTube, today announced multiple important senior hires in sales and marketing roles. The company is rapidly expanding its global sales presence to nurture the growth of its end-to-end YouTube software and services business, and adding marketing talent to deepen its thought leadership prominence. All new US hires roll up under Jed Hartman, Chief Commercial Officer at Channel Factory, with EU additions under Mattias Spetz, MD Europe.
Strategic Rebrand Embraces Nativex as Global Advertising Agency; Nativex To Provide Transparent, Omnichannel Buying Solution Through Its New Nativex Trading Desk.
Addressing the existing absence of ad delivery verification tools for the OOH space, foodpanda will benefit from increased end-to-end visibility of campaign performance
Strategic Rebrand Embraces Nativex as Global Advertising Agency; Nativex To Provide A Transparent, Omnichannel Buying Solution Through Its New Nativex Trading Desk.
Essence wins integrated media duties for cosmetic brand Faces Canada in India
Mandate will include content and e-commerce
NEW YORK - February 20, 2020-- Teads, The Global Media Platform, announced it signed an exclusive partnership with Bustle Digital Group (BDG) expanding its reach to 88 percent of consumers across the Generation Z and Millennial age groups in the US according to ComScore. Under the partnership, Teads will enable BDG to increase incremental ad revenue from video and viewable display across mobile and desktop.
iconectiv TruReach Certify is foundation of first national deployment of industry-standard calling number verification service
Dubai, December 2019 – For many publishers in the Middle East region, Nabd –the largest personalized Arabic newsreader– has become the number one source of referrals to their portals, exceeding Social Media networks, as a traffic source.
Essence appointed integrated media agency of record in India for online home interior design and renovation platform Livspace
Helping Livspace achieve data-driven growth, through Essence’s pioneering use of analytics and technology to deliver valuable advertising
This investment validates Ogury's vision of a trusted digital advertising ecosystem driven by users’ informed choices
London, December 5th, 2019 - Ogury, the creator of the first digital marketing engine driven by user choice, announces today that it raised $50 million USD; enabling the company to accelerate its product innovation and customer growth in the U.S., Europe and APAC. The funding was provided by Idinvest Partners and various banks.