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Member Press Release

Evolving World Events in H2 2020 Impacted Brand Risks According to the Latest Media Quality Report by IAS

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SINGAPORE, 19 April 2021: Today, Integral Ad Science (IAS), a global leader in digital ad verification, released its Media Quality Report (MQR) for H2 2020, providing transparency into the performance and quality of digital media across the APAC region, alongside global comparisons. Integral Ad Science’s H2 2020 MQR highlights brand safety, ad fraud, and viewability trends across display, video, mobile web, and in-app advertising. 

Key highlights from the report include:

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Boom de la banca digital en Latinoamérica: crecen fintech e inversiones virtuales

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Boom de la banca digital en Latinoamérica: crecen fintech e inversiones virtuales

 

A un año del comienzo de la pandemia, el alcance de las herramientas virtuales bancarias aumenta en toda Latinoamérica, según un informe de Comscore. Además, los temas financieros se multiplican en redes sociales y las apps, nuevas o de bancos tradicionales, se consolidan.

 

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LOGAN Y M&C SAATCHI SE UNEN PARA LANZAR SUPER SMALL DATA EN ESPAÑA

Submitter's Company: 
LOGAN
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La plataforma de "People Intelligence"de LOGAN se suma a los servicios de consultoria estratégica de M&C SAATCHI, la agencia independiente mas grande del mundo, y juntos lanzan Super Small Data en el mercado español.

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Contextual Relevance is Important to Indonesian and APAC Consumers According to the Power of Context Research by IAS

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INDONESIA, March 4, 2021 -- Integral Ad Science (IAS), a global leader in digital ad verification, today released a new research study, The Power of Context in APAC, surveying over 2,000 consumers in Singapore, Indonesia, Australia, and Japan. This report from IAS explores how context influences consumers’ perception of ads and brands.


Based on its latest study, IAS uncovered the following:

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FCC Confirms Service Provider Safe Harbor for Protecting U.S. Consumers and Businesses from One-Ring “Wangiri” Robocall Scams

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-What’s the News: Under an FCC Report and Order effective Feb. 12, 2021, U.S. service providers may block calls from telephone numbers that are highly likely to be associated with one-ring robocall scams as long as they use reasonable analytics in deciding which telephone numbers to block. In this scam, consumers and businesses are charged a high fee after returning a call they received from a premium-rate or offshore number that lasted only one ring. -Why It Matters: iconectiv TruNumber Protect gives service providers a cost-effective way to proactively protect their customers by providing essential information for accurately targeting the originators of one-ring and other robocalling scams. -How It Works: TruNumber Protect is a comprehensive database of high-risk and unallocated number ranges worldwide, including the premium-rate numbers that one-ring scams use. This information helps service providers accurately identify and block fraudulent calls before they reach customers. -Who’s It for: Any service provider based in the U.S., as well as worldwide.
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Neutronian and Eyeota Launch Data Quality Certification Initiative

Submitter's Company: 
Neutronian
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Provides marketers with data quality transparency. Bombora, ShareThis, and Affinity Answers first to be certified in respective categories.

REDWOOD CITY, CALIF. (PRWEB) JANUARY 12, 2021

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0ptimus Analytics Awarded Neutronian Certification Badge Represents Independent Verification of Data Quality, Governance, and Compliance

Submitter's Company: 
Neutronian
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0ptimus Analytics, the SaaS data science and predictive modeling analytics company transforming data-driven insight on how people think, feel and act into predictive models and people-based audiences for activation at scale on-demand in real-time, today announced it was awarded with one of the first Neutronian Certification Badges. The Neutronian audit process included a review of the 0ptimus predictive modeling engine, which scored especially well in specific areas such as Data Quality, Compliance checks and Governance tools.

 

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Affinity Answers Awarded Neutronian Certification Badge

Submitter's Company: 
Neutronian
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December 9, 2020

Company completes rigorous audit process with Neutronian, an industry standard for independent data quality and compliance certification, highlighting its ability to leverage social insights in privacy conscious manner

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IAS Adds Bahasa Indonesia and Thai Language Capabilities to the ‘Context Control’ Solution in APAC

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Now advertisers can access leading brand suitability solutions in new languages along with existing offerings for Chinese, Hindi, Japanese, and Vietnamese among others 

Indonesia, 26 November 2020: Integral Ad Science (IAS), the global leader in digital ad verification, today announced the launch of Bahasa Indonesia and Thai language capabilities for its Context Control solution. IAS’s contextual solution is now available worldwide in languages including Bahasa Indonesia, Chinese, Hindi, Japanese, Thai, and Vietnamese.

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