Member Press Release | Page 9 | MMA

Reveal Mobile & inMarket Partner for "Mobile Location and The Tale of Retail ROI" Webinar

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Reveal Mobile
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The use of mobile proximity targeting for retail customer acquisition grows in scale and sophistication each year. Techniques span from standard geofencing to complex campaigns that combine multiple location signals, such as lat/long, wifi, and beacons, as well as layering real-time and retargeting engagements.
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Near Integrates Global Consumer Data into Oracle’s BlueKai Marketplace

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San Francisco, United States, 6 December 2016: Near, the leading location intelligence platform, today announced its integration with Oracle Data Cloud to make Near’s global audience data available through Oracle’s BlueKai Marketplace.

Easy to create Interactive full screen mobile ads are here!

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You asked. We delivered. We're very excited to announce that full screen ads are now available via the Adcanvas self-service platform.

These formats are exclusive to Adcanvas - you won't find them anywhere else. To preview these new formats from your mobile phone, check out our showroom.
Or from our homepage!

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Hathway Launches Mobile Application for The Coffee Bean & Tea Leaf

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(SAN LUIS OBISPO, CA; November 14, 2016) -- The Coffee Bean & Tea Leaf, the oldest and largest privately-held specialty coffee and tea retailer in the country, has launched their new mobile application designed to improve the experience for guests. This is the first step in an omni-channel strategy that involves all customer touch points: website, mobile app, in store and at point of sale.

Videology Sees Near 5X Growth in Advanced Linear TV Advertising Inventory from Q1-Q3; Digital Video Campaigns Leverage TV Insights

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New York, November 9, 2016 – Videology – a leading software provider for converged TV and video advertising – today released its Q3 2016 U.S. Video At-A-Glance report. According to the report, Videology has seen a surge in programmatic enablement, as multiple TV supply sources in the open and private marketplace have made more impressions available. Since the launch of Videology’s DETV™ product, the number of impressions available to be bought on linear TV is estimated to have increased by more than 500%.

Immersion Launches Haptic Ad Service Enabling “Touch Effects” in Mobile Video Ads

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Immersion
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Standards-based solution integrates seamlessly with existing work flows and greatly increases key advertising metrics
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Digital Ecommerce Executive Michael Jones Joins Reveal Mobile Advisory Board

Submitter's Company: 
Reveal Mobile
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In the last five years there has been a massive explosion of smartphones and app usage. The retail sector, quick to embrace digital and ecommerce, now seeks to make sense out of the growing mobile ecosystem. They’re particularly interested in location data generated by their online and in-store audiences.
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Introducing Flipboard Storyboard: A Robust Storytelling Platform for Brands

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Sephora First to Leverage “Personal Primetime” Through Flipboard StoryboardToday, Flipboard launches Storyboard™, a new ad experience that enables brands to tell powerful and complete narratives using multiple native formats—stitching together articles, images, animated .gifs, video, and audio— to the social magazine’s 90 million monthly readers. Sephora is among the first brand partners to roll out Storyboard campaigns, connecting with premium audiences while they’re engaging with stories about their passions and interests in a beautiful mobile environment.