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S4M partners with Integral Ad Science to bolster mobile campaign viewability measurement

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S4M
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New York, October 24th, 2017 – S4M (Success for Mobile), a leading mobile programmatic technology, announces a global partnership with Integral Ad Science, the measurement and analytics company that empowers the advertising industry. FUSIO, S4M’s full stack programmatic platform, is now integrated with viewability measurement by IAS.

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Bottle Rocket and Make-A-Wish® partner to help fulfill a child's unique wish to design and develop his own video game

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Dallas-based company uses its skills and passion to deliver a one-of-a-kind experience for a Make-A-Wish kid
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Shopkick Gives First-Ever Kicks for Mobile Shopping

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REDWOOD CITY, CA, August 1, 2017 – Shopkick, the leading shopping rewards app, has established the smartphone as central to people’s in-store shopping experience, rewarding shoppers with free gift cards for walking into stores, interacting with products at the aisle, and purchasing at the register. As of today, consumers can also earn rewards for mobile browsing and buying – an industry first!

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comScore Announces Launch of MMX Multi-Platform, As Well As Major Enhancements to Mobile Metrix in India

Submitter's Company: 
comScore
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comScore announced the launch of MMX Multi-Platform, along with major upgrades to Mobile Metrix in India with the introduction of data from its recently launched mobile consumer panel. The introduction of Android mobile panel data expands comScore’s measurement of mobile audiences in India to enable more robust reporting of visitation, engagement and demographics, including new segments for age and gender.

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comScore Announces Expanded Multi-Platform and Mobile Measurement in Malaysia with Introduction of Mobile Consumer Panel Data

Submitter's Company: 
comScore
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comScore announced major upgrades to MMX® Multi-Platform and Mobile Metrix® in Malaysia with the introduction of mobile consumer panel data. The introduction of Android mobile panel data expands comScore’s measurement of mobile audiences in Malaysia to enable more robust reporting of visitation, engagement and demographics, including new segments for age and gender.

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comScore and CTR Announce Expanded Multi-Platform and Mobile Measurement in China

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comScore
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comScore and CTR Market Research announced major upgrades to comScore MMX Multi-Platform and Mobile Metrix in China with the introduction of mobile consumer panel data powered by CTR. The introduction of Android smartphone panel data for application reporting expands comScore’s measurement of mobile audiences in China to enable more robust reporting of visitation, engagement and demographics.

Click here to read more.

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Bottle Rocket Helps NPR Further its “News Everywhere” Strategy with the Launch of NPR One for Apple TV

Submitter's Company: 
Bottle Rocket
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DALLAS, TX (PRWEB) AUGUST 03, 2017

Recently, National Public Radio, widely known as NPR, announced the inclusion of its NPR One app on Apple TV. Through the addition of this platform and a variety of other announcements by the news giant, NPR is extending its reach and truly offering its customers the ability to enjoy NPR content anywhere at any time. Bottle Rocket is proud to be a long-standing partner of the award-winning news organization and is pleased to have been a part of the launch of the organization’s first venture onto Apple TV.

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Reveal Mobile Awarded Broad Patent For Locating Mobile Devices And Building Profile Databases Using Beacon Proximity Activity

Submitter's Company: 
Reveal Mobile
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Reveal Mobile, a leading innovator in monetizing location-based audience data, today announced it has been issued a U.S. patent for a groundbreaking technology that determines the specific location of a mobile device via beacon proximity activity while also predicting where the device is likely to appear next.

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Near expands operations in the United States, Andries de Villiers joins as General Manager

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New York, US, 19 July 2017: Near, an Ambient Intelligence Platform, providing real-time information on places, people, and products, has announced its expansion in the US market with the opening of a New York office and the appointment of a General Manager for North America.

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JUICE Mobile & Factual extend partnership to launch Guaranteed Customer Targeting

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JUICE Mobile
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JUICE Mobile & Factual extend partnership to launch Guaranteed Customer Targeting, providing enhanced targeting capabilities in premium environments to deliver on brand safety and transparency.

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