Digital Element Sees Steady Increase in Advertisers’ Demands for Mobile Carrier Targeting AL Submitted by Aubriana Lopez on Tue, 11/14/2017 - 15:38 Submitter's Company: Thumbnail: ATLANTA – (Nov. 7, 2017) – The rise of the mobile internet is changing the way consumers interact with advertising and content. Today’s digital marketplace is characterized by a generation that expects to browse and shop online at any time, in any place, on any device. It is this new paradigm that has more mobile marketers investing in mobile carrier targeting through Digital Element, the global geolocation data and services provider. LanguageEnglishNews Type: Member Press Release
Infobip delivers one third of all A2P SMS traffic across India Submitted by Visitor (not verified) on Thu, 11/02/2017 - 09:30 Submitter's Company: InfobipThumbnail: Mumbai, 02 November 2017 – Infobip, the global communications platform for business, today announced that it has been delivering four billion A2P SMS per month across India since the start of this year, 30 per cent of all A2P traffic in the region. Infobip has seen the surge in demand for A2P SMS driven by adoption of the technology by businesses in the finance and retail sectors. LanguageUndefinedMember Mention: InfobipNews Type: Member Press Release
S4M partners with Integral Ad Science to bolster mobile campaign viewability measurement ZT Submitted by Zoey Tung on Tue, 10/31/2017 - 10:35 Submitter's Company: S4MThumbnail: New York, October 24th, 2017 – S4M (Success for Mobile), a leading mobile programmatic technology, announces a global partnership with Integral Ad Science, the measurement and analytics company that empowers the advertising industry. FUSIO, S4M’s full stack programmatic platform, is now integrated with viewability measurement by IAS. LanguageEnglishContent Tags (Deprecated): mobile advertisingviewability partnershipmobile programmaticMember Mention: S4MNews Type: Member Press Release
Bottle Rocket and Make-A-Wish® partner to help fulfill a child's unique wish to design and develop his own video game SM Submitted by Shannon McCoy on Wed, 09/27/2017 - 16:30 Submitter's Company: Thumbnail: Dallas-based company uses its skills and passion to deliver a one-of-a-kind experience for a Make-A-Wish kid LanguageUndefinedNews Type: Member Press Release
Shopkick Gives First-Ever Kicks for Mobile Shopping NC Submitted by Noreen Chandarana on Wed, 09/20/2017 - 17:30 Thumbnail: REDWOOD CITY, CA, August 1, 2017 – Shopkick, the leading shopping rewards app, has established the smartphone as central to people’s in-store shopping experience, rewarding shoppers with free gift cards for walking into stores, interacting with products at the aisle, and purchasing at the register. As of today, consumers can also earn rewards for mobile browsing and buying – an industry first! LanguageUndefinedNews Type: Member Press Release
comScore Announces Launch of MMX Multi-Platform, As Well As Major Enhancements to Mobile Metrix in India Submitted by Visitor (not verified) on Tue, 08/29/2017 - 23:05 Submitter's Company: comScoreThumbnail: comScore announced the launch of MMX Multi-Platform, along with major upgrades to Mobile Metrix in India with the introduction of data from its recently launched mobile consumer panel. The introduction of Android mobile panel data expands comScore’s measurement of mobile audiences in India to enable more robust reporting of visitation, engagement and demographics, including new segments for age and gender. LanguageEnglishMember Mention: comScoreNews Type: Member Press Release
comScore Announces Expanded Multi-Platform and Mobile Measurement in Malaysia with Introduction of Mobile Consumer Panel Data Submitted by Visitor (not verified) on Wed, 08/23/2017 - 03:23 Submitter's Company: comScoreThumbnail: comScore announced major upgrades to MMX® Multi-Platform and Mobile Metrix® in Malaysia with the introduction of mobile consumer panel data. The introduction of Android mobile panel data expands comScore’s measurement of mobile audiences in Malaysia to enable more robust reporting of visitation, engagement and demographics, including new segments for age and gender.Click here to read more. LanguageEnglishMember Mention: comScoreNews Type: Member Press Release
comScore and CTR Announce Expanded Multi-Platform and Mobile Measurement in China Submitted by Visitor (not verified) on Wed, 08/23/2017 - 03:20 Submitter's Company: comScoreThumbnail: comScore and CTR Market Research announced major upgrades to comScore MMX Multi-Platform and Mobile Metrix in China with the introduction of mobile consumer panel data powered by CTR. The introduction of Android smartphone panel data for application reporting expands comScore’s measurement of mobile audiences in China to enable more robust reporting of visitation, engagement and demographics.Click here to read more. LanguageEnglishMember Mention: comScoreNews Type: Member Press Release
Bottle Rocket Helps NPR Further its “News Everywhere” Strategy with the Launch of NPR One for Apple TV JB Submitted by Jana Boone on Wed, 08/16/2017 - 18:16 Submitter's Company: Bottle RocketThumbnail: DALLAS, TX (PRWEB) AUGUST 03, 2017Recently, National Public Radio, widely known as NPR, announced the inclusion of its NPR One app on Apple TV. Through the addition of this platform and a variety of other announcements by the news giant, NPR is extending its reach and truly offering its customers the ability to enjoy NPR content anywhere at any time. Bottle Rocket is proud to be a long-standing partner of the award-winning news organization and is pleased to have been a part of the launch of the organization’s first venture onto Apple TV. LanguageUndefinedMember Mention: Bottle RocketNews Type: Member Press Release
Reveal Mobile Awarded Broad Patent For Locating Mobile Devices And Building Profile Databases Using Beacon Proximity Activity MD Submitted by Matthew Davis on Thu, 08/10/2017 - 15:18 Submitter's Company: Reveal MobileThumbnail: Reveal Mobile, a leading innovator in monetizing location-based audience data, today announced it has been issued a U.S. patent for a groundbreaking technology that determines the specific location of a mobile device via beacon proximity activity while also predicting where the device is likely to appear next. LanguageEnglishContent Tags (Deprecated): patentGeo-locationlocation-based marketingiBeaconbeaconLocationGeo targetingNews Type: Member Press Release