Essence wins integrated media agency of record duties for ZEE5 India
Mandate includes the SVOD business, as well as offline media and SEO duties
Mumbai, India, 24 July 2019 - Essence, a global data and measurement-driven media agency which is part of GroupM, today announced that it has won integrated media agency of record duties for ZEE5 India, the fastest-growing over-the-top (OTT) platform in the country.