TEADS NOW CONNECTS ADVERTISERS TO 88 PERCENT OF GEN Z AND MILLENNIAL CONSUMERS ACCORDING TO COMSCORE | MMA
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February 20, 2020

NEW YORK - February 20, 2020-- Teads, The Global Media Platform, announced it signed an exclusive partnership with Bustle Digital Group (BDG) expanding its reach to 88 percent of consumers across the Generation Z and Millennial age groups in the US according to ComScore. Under the partnership, Teads will enable BDG to increase incremental ad revenue from video and viewable display across mobile and desktop. 

BDG is the leading digital media company publishing Bustle, Elite Daily, Inverse, Input, Mic, Nylon, Romper, The Outline, and The Zoe Report and is one of the fastest-growing publishers in modern media today, reaching over 84MM global readers a month.

This partnership furthers Teads' mission of working with the best media brands in the world. Now reaching 88 percent of consumers in the US in the Millennial and Generation Z audiences, Teads reach exceeds that of Facebook in the same segments by 4 percent. For brands and advertisers, Teads provides quality, brand-safe environments with renowned media brands, and is a founding member of the IAB's Gold Standard. Teads is dedicated to continued innovation in video and display advertising – offering advertisers and publishers cutting-edge creative technology, driven by Teads Studio, and AI-driven optimization. 

Evan Pfeffer, VP, Programmatic Solutions, BDG, said: “Partnering with Teads has allowed us to open a door to new creative video and interactive ad experiences that we did not have access to before. Integrating them into our sites was completely seamless and they continue to generate incremental revenue for us”

Jim Daily, President of Teads said: “This year, we’ve recommitted ourselves to fostering quality journalism so consumers always have access to the real, quality content they are passionate about reading. Bustle Digital Group’s large global diverse reach is an incredibly important audience of readers to bring into our ecosystem because we know brands.”  

About Teads:

Teads, The Global Media Platform, is the single access point for advertisers to connect to the world’s best publishers and reach an audience of over 1.5 billion people every month. Teads’ made-for-mobile ad experiences deliver the best combination of mass reach and brand safety in the market. 

Teads’ end-to-end platform provides a sustainable advertising ecosystem that respectfully connects brands to consumers. Teads demand-side, sell-side and creative technology delivers effective and engaging advertising experiences for consumers, guaranteed outcomes for brands, and ultimately powers publishers with better monetization solutions to fund quality journalism.  

Teads partners with the leading marketers, agencies and publishers through a team of 800+ people in 26 countries.

About Bustle Digital Group:

Bustle Digital Group (BDG) is one of today’s leading, global media companies with a portfolio of distinct digital and experiential brands that are shaping culture. Over 84 million readers turn to our brands - Bustle, Elite Daily, Flavorpill Media, INPUT, Inverse, Mic, NYLON, Romper, The Outline, and The Zoe Report – to hear from a set of diverse voices around the issues and interests engaging the next generation. BDG is headquartered in New York City, with offices in Chicago, Los Angeles, and London. Bustle Digital Group (BDG) is one of today’s leading, global media companies with a portfolio of distinct digital and experiential brands that are shaping culture. Over 84 million readers turn to our brands - Bustle, Elite Daily, Flavorpill Media, INPUT, Inverse, Mic, NYLON, Romper, The Outline, and The Zoe Report – to hear from a set of diverse voices around the issues and interests engaging the next generation. BDG is headquartered in New York City, with offices in Chicago, Los Angeles, and London.