The past few years have seen strong attempts from the advertising industry to clean up the programmatic supply line. However, there’s another concern that will need to be addressed, especially by local publishers: Viewability. 

NEW YORK. August 28th, 2018. – S4M, a leading mobile programmatic platform, announced today its participation in Dmexco, a tradeshow bringing together key players in digital business, marketing and innovation. The event will be taking place September 12-13, 2018, in Cologne, Germany. During the event, S4M will be showcasing the latest version of FUSIO by S4M, its drive-to-store technology.

New York, NY – August 23, 2018 – AdTheorent, Inc., a machine learning platform for advertising, today announced its newest product offering for advertisers: AdTheorent Relationship Targeting.  This targeting approach taps the power of human relationships to influence core consumer behavior and drive desired actions, delivering superior results for advertisers.

Company Releases Mobile Gaming Benchmark Report to Showcase Tool Capabilities

As an app marketing technology company providing pinpoint solutions with in-house technologies, App Samurai has reached a large number of advertisers in 52 countries in just 2 years. In order to address and enrich our customers' needs, we do not only continue to improve our current products but also we are developing brand new ones to join the family with a strong enthusiasm.

New York, NY — June 26, 2018 – AdTheorent, Inc., an advertising technology company using data, predictive targeting and machine learning to provide competitive advantages to marketers as measured by real-world business outcomes, today announced that it has been selected as the winner of the “Best AI-based Solution for Advertising” award from AI Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global Artificial Intelligence (AI) market today.

NEW YORK, June 26th, 2018 – S4M, an AdTech platform specialising in drive-to-store campaigns, is launching a brand new buying model – the Cost Per Incremental Visit (CPIV). Marketers will only pay for additional visits into stores generated by online campaign impressions. Brands can be sure that their drive-to-store results exclude organic visitors and are only measuring for visits generated directly as a result from digital campaigns.

Reveal Mobile, a leader in location-based mobile marketing, announces today the appointment of two executives, John Haws as Chief Technology Officer and Jason Crocker as Vice President of Engineering. As the marketers and analysts continue to increase their use of location data, these new leaders add depth and strength in data science and engineering.

Headway publica un estudio de estrategias Mobile para la Copa del Mundo

NEW YORK, June 13^th , 2018 – S4M, a leading AdTech platform specialising in drive-to-store campaigns, joins the IAB Tech Lab to be an actively engaged member in driving mobile-first initiatives from the independent consortium. The IAB Tech Lab is made up of digital publishers, ad technology firms, marketers, agencies and companies from around the world with interests in the interactive marketing arena.