Member Press Release | Page 13 | MMA Global

Member Press Release

Near expands operations in the United States, Andries de Villiers joins as General Manager

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New York, US, 19 July 2017: Near, an Ambient Intelligence Platform, providing real-time information on places, people, and products, has announced its expansion in the US market with the opening of a New York office and the appointment of a General Manager for North America.

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JUICE Mobile & Factual extend partnership to launch Guaranteed Customer Targeting

Submitter's Company: 
JUICE Mobile
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JUICE Mobile & Factual extend partnership to launch Guaranteed Customer Targeting, providing enhanced targeting capabilities in premium environments to deliver on brand safety and transparency.

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Kantar Millward Brown Partners with Cuebiq to Provide Marketers with Critical Intelligence on Offline ROI

Submitter's Company: 
Cuebiq
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New York, NY (May 17, 2017)

Kantar Millward Brown, a leading global research agency helping businesses grow strong brands, today announced a partnership with Cuebiq, the largest provider of accurate and precise location data in the U.S., to help marketers measure the offline ROI of their advertising.

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Cuebiq Unveils Industry’s First Footfall Attribution Benchmarks for Nine Key Verticals

Submitter's Company: 
Cuebiq
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Cuebiq Unveils Industry’s First Footfall Attribution Benchmarks for Nine Key Verticals

Report allows marketers to determine impact of digital campaigns on offline activities like in-store visits

New York, NY (June 6, 2017) 

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S4M US Expands; Appoints Scott Dornblaser as SVP Sales of Americas

Submitter's Company: 
S4M
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S4M US Expands; Appoints Scott Dornblaser as SVP Sales of Americas

NEW YORK, June 1st, 2017S4M (Success for Mobile), a mobile ad tech company with headquarters in Paris, France, has appointed Scott Dornblaser as SVP Sales Americas based in New York City. Dornblaser will lead S4M’s sales expansion across North and Latin America and report directly to Fred Joseph, S4M’s US CEO and Global COO. 

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SpotX enters Indonesia's Video Advertising Market

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SpotX Enters Booming Indonesian Programmatic Video Market Video ad serving platform launches in fastest growing video market in Asia Jakarta, 4 May 2017 – For 10 years, SpotX has offered a trusted technology that gives media owners complete control over how they monetize their content with video advertising around the world. Today, SpotX announces its entry into the Indonesian market, offering a one-stop video monetization solution, modern ad serving and sophisticated programmatic capabilities to the market for the first time.
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sensewhere Launches Visit Confirmation Platform for Mobile Attribution

Submitter's Company: 
sensewhere
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sensewhere Launches Visit Confirmation Platform for Mobile Attribution

Mountain View, CA, 8th May 2017 - sensewhere Ltd., a leading provider of indoor location solutions, introduces a new level of mobile location context for advertisers, retailers and app publishers around the world. The new Visit Confirmation service is part of the adwhere™ platform for location-based advertising and can be used by businesses globally to attribute retail store or other venue visits.

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Bottle Rocket Expands Leadership and Strategic Roles

Submitter's Company: 
Bottle Rocket
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Bottle Rocket today announced moves to bring greater focus and fire power to its growth efforts and further secure its position as a leader in mobile experiences. As the world continues its rapid shift toward more of a connected lifestyle, the addition of two new team members and the promotion of a current senior executive set the stage for what’s to come from this innovative company.
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Webinar: Monetizing Mobile Data 101 - Insights and Real-World Strategies

Submitter's Company: 
Reveal Mobile
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Monetize Mobile Data 101: Insights and Real World Strategies May 10th, 2pm ET / 11am PT While the mobile app economy continues to thrive, the ability for app publishers to generate consistent and meaningful revenue from their apps still lags far behind the time spent in apps. To counter this, an emerging trend is for app owners to sell the anonymized data that their audience generates. While selling consumer data has existed for decades, think grocery store loyalty cards, anyone looking to understand how to monetize mobile data struggles to find relevant information on this topic.
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comScore announces launch of new multi-platform & enhanced mobile measurement in Indonesia

Submitter's Company: 
comScore
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comScore is today excited to announce the launch of new multi-platform measurement and enhanced mobile measurement in Indonesia, with the introduction of data from its recently launched mobile consumer panel.

The offerings expand comScore’s measurement of mobile audiences in Indonesia to enable more robust reporting of visitation, engagement and demographics.

This development follows comScore’s appointment as the Online Audience Measurement Partner in Indonesia by the Indonesian Digital Measurement Consortium (IDMC) and Bekraf.

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