Member Press Release | Page 13 | MMA Global

Member Press Release

Some exciting news happening at Yieldmo! We are thrilled to welcome three advertising technology superstars to our team, each uniquely positioned to help drive our strategic initiatives forward.

Bringing over 15 years of experience, Timothy Price has joined Yieldmo as SVP of Sales. Tim most recently held the position of VP, Audience Buying and Ad Strategy for Zynga, a leading mobile and desktop social gaming publisher. He was brought to Zynga to be a change agent for the predominantly Facebook desktop business while they migrated to a mobile first brand advertising solution.

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With the awards season in full swing, the MMA SA Smarties proudly announces the creme de le crème of mobile. The SMARTIES Awards – the world’s only global mobile marketing awards programme that honours innovation, creativity and most importantly measures the impact and success mobile has on business, has confirmed its shortlist of winners for 2018. The event, which is to be held on Nov 1stat the Maslow in Sandton will recognises the incredible work carried out by some of the industry’s leading marketers, tech enablers, media owners, brands and agencies.

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MMA SA
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LONDON. September 25, 2018. S4M, a privacy compliant martech company specialized in drive-to-store campaigns, has completed a study analyzing the Cost Per Incremental Visit (CPIV) of more than a hundred marketing campaigns that aimed to increase in-store traffic. Using the proprietary data from the study allows S4M to be the first to provide CPIV benchmarks and to create a new online tool using this data to calculate the return on investment for drive-to-store campaigns.

Incremental Visits: The New Standard for Assessing Campaign Effectiveness

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S4M
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S4M Launches the First Online Drive-To-Store ROI Calculator

LONDON. August 28th, 2018. – S4M, a leading mobile programmatic platform, announced today its participation in Dmexco, a tradeshow bringing together key players in digital business, marketing and innovation. The event will be taking place September 12-13, 2018, in Cologne, Germany. During the event, S4M will be showcasing the latest version of FUSIO by S4M, its drive-to-store technology.

The past few years have seen strong attempts from the advertising industry to clean up the programmatic supply line. However, there’s another concern that will need to be addressed, especially by local publishers: Viewability. 

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NEW YORK. August 28th, 2018. – S4M, a leading mobile programmatic platform, announced today its participation in Dmexco, a tradeshow bringing together key players in digital business, marketing and innovation. The event will be taking place September 12-13, 2018, in Cologne, Germany. During the event, S4M will be showcasing the latest version of FUSIO by S4M, its drive-to-store technology.

Submitter's Company: 
Sam4Mobile

New York, NY – August 23, 2018 – AdTheorent, Inc., a machine learning platform for advertising, today announced its newest product offering for advertisers: AdTheorent Relationship Targeting.  This targeting approach taps the power of human relationships to influence core consumer behavior and drive desired actions, delivering superior results for advertisers.

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Company Releases Mobile Gaming Benchmark Report to Showcase Tool Capabilities

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As an app marketing technology company providing pinpoint solutions with in-house technologies, App Samurai has reached a large number of advertisers in 52 countries in just 2 years. In order to address and enrich our customers' needs, we do not only continue to improve our current products but also we are developing brand new ones to join the family with a strong enthusiasm.