Bringing Insights to New Heights with Gimbal Trends
September 18, 2019
Gimbal recently launched Trends, a foot traffic analytics platform that provides marketers, business analysts, finance teams, and real estate developers a comprehensive view of consumers’ physical-world behaviors over time, in order to drive more informed business decisions. Trends aggregates visitation patterns of the top brands and retailers across nearly five million unique locations. The platform then identifies and highlights shifts in market share and consumer preferences within retail, grocery, finance, QSR, and other verticals in North America. These insights can help explain regional under or over-performance, effectiveness of competitive efforts, impact of marketing campaigns, OOH efforts, or inform planning for new site development.