Member Press Release

Kantar Millward Brown Partners with Cuebiq to Provide Marketers with Critical Intelligence on Offline ROI

New York, NY (May 17, 2017)

Kantar Millward Brown, a leading global research agency helping businesses grow strong brands, today announced a partnership with Cuebiq, the largest provider of accurate and precise location data in the U.S., to help marketers measure the offline ROI of their advertising.

Submitter's Company:

Cuebiq

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Cuebiq Unveils Industry’s First Footfall Attribution Benchmarks for Nine Key Verticals

Cuebiq Unveils Industry’s First Footfall Attribution Benchmarks for Nine Key Verticals

Report allows marketers to determine impact of digital campaigns on offline activities like in-store visits

New York, NY (June 6, 2017)

Submitter's Company:

Cuebiq

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Attribution

mobile attribution analysis

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S4M US Expands; Appoints Scott Dornblaser as SVP Sales of Americas

S4M US Expands; Appoints Scott Dornblaser as SVP Sales of Americas

NEW YORK, June 1st, 2017 – S4M (Success for Mobile), a mobile ad tech company with headquarters in Paris, France, has appointed Scott Dornblaser as SVP Sales Americas based in New York City. Dornblaser will lead S4M’s sales expansion across North and Latin America and report directly to Fred Joseph, S4M’s US CEO and Global COO.

Submitter's Company:

S4M

Content Tags (Deprecated):

mobile advertising

mobile programmatic

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Member Press Release

SpotX enters Indonesia's Video Advertising Market

SpotX Enters Booming Indonesian Programmatic Video Market Video ad serving platform launches in fastest growing video market in Asia Jakarta, 4 May 2017 – For 10 years, SpotX has offered a trusted technology that gives media owners complete control over how they monetize their content with video advertising around the world. Today, SpotX announces its entry into the Indonesian market, offering a one-stop video monetization solution, modern ad serving and sophisticated programmatic capabilities to the market for the first time.

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Member Press Release

sensewhere Launches Visit Confirmation Platform for Mobile Attribution

Mountain View, CA, 8th May 2017 - sensewhere Ltd., a leading provider of indoor location solutions, introduces a new level of mobile location context for advertisers, retailers and app publishers around the world. The new Visit Confirmation service is part of the adwhere™ platform for location-based advertising and can be used by businesses globally to attribute retail store or other venue visits.

Submitter's Company:

sensewhere

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Bottle Rocket Expands Leadership and Strategic Roles

Bottle Rocket today announced moves to bring greater focus and fire power to its growth efforts and further secure its position as a leader in mobile experiences. As the world continues its rapid shift toward more of a connected lifestyle, the addition of two new team members and the promotion of a current senior executive set the stage for what’s to come from this innovative company.

Submitter's Company:

Bottle Rocket

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Member Press Release

Webinar: Monetizing Mobile Data 101 - Insights and Real-World Strategies

Monetize Mobile Data 101: Insights and Real World Strategies May 10th, 2pm ET / 11am PT While the mobile app economy continues to thrive, the ability for app publishers to generate consistent and meaningful revenue from their apps still lags far behind the time spent in apps. To counter this, an emerging trend is for app owners to sell the anonymized data that their audience generates. While selling consumer data has existed for decades, think grocery store loyalty cards, anyone looking to understand how to monetize mobile data struggles to find relevant information on this topic.

Submitter's Company:

Reveal Mobile

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monetize mobile

location data

monetize mobile data

monetize location data

mobile app monetization

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Member Press Release

comScore announces launch of new multi-platform & enhanced mobile measurement in Indonesia

comScore is today excited to announce the launch of new multi-platform measurement and enhanced mobile measurement in Indonesia, with the introduction of data from its recently launched mobile consumer panel.

The offerings expand comScore’s measurement of mobile audiences in Indonesia to enable more robust reporting of visitation, engagement and demographics.

This development follows comScore’s appointment as the Online Audience Measurement Partner in Indonesia by the Indonesian Digital Measurement Consortium (IDMC) and Bekraf.

Submitter's Company:

comScore

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comScore

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Member Press Release

Infobip launches OMNI, sparked by global expansion and A2P messaging growth

London, UK, 22 February 2017 – Cloud communications provider Infobip has launched OMNI, its omnichannel enterprise messaging solution. The move follows continued A2P SMS growth for the company as a result of new client wins and the continued global expansion of its network, with Infobip now processing over 7 billion transactions a month and its platform touching more than 60% of all world’s mobile phones.

Submitter's Company:

Infobip

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Member Press Release

Micro Center Joins Shopkick Ecosystem

Engaging app content and in-store beacons reward Micro Center customers

REDWOOD CITY, Calif. - February 28, 2017 -- Shopkick, the leading shopping rewards app that engages people with brands and drives in-store action, today announces the latest addition to its ecosystem through a partnership with electronics retailer Micro Center:

Submitter's Company:

shopkick

Member Mention:

SHOPKICK

News Type:

Member Press Release

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Member Press Release

sensewhere Launches Visit Confirmation Platform for Mobile Attribution

Engaging app content and in-store beacons reward Micro Center customers