Standards-based solution integrates seamlessly with existing work flows and greatly increases key advertising metrics

In the last five years there has been a massive explosion of smartphones and app usage. The retail sector, quick to embrace digital and ecommerce, now seeks to make sense out of the growing mobile ecosystem. They’re particularly interested in location data generated by their online and in-store audiences.

This 30 minute webinar highlights two successful local mobile advertising campaigns that leveraged beacons and geotargeting.

Sephora First to Leverage “Personal Primetime” Through Flipboard StoryboardToday, Flipboard launches Storyboard™, a new ad experience that enables brands to tell powerful and complete narratives using multiple native formats—stitching together articles, images, animated .gifs, video, and audio— to the social magazine’s 90 million monthly readers. Sephora is among the first brand partners to roll out Storyboard campaigns, connecting with premium audiences while they’re engaging with stories about their passions and interests in a beautiful mobile environment.

The new research provides significant new insights into the behavior and attitudes of young generations as they respond to mobile advertising. NEW YORK, September 21, 2016 – Verve, the leading location-based mobile advertising company, today released new research on Millennials and Generation Z, two groups of young mobile experts that Verve now terms Mobile Prodigies. Highlighting how deeply these younger consumers value their mobile devices and how quickly new mobile technology and apps are becoming an integrated part of their lifestyle, key insights from the report include:

Two of the biggest names in beacon data partner for an informative and entertaining webinar about beacons in dining, retail, and more. Reveal Mobile & Unacast share use cases, case studies, and data on Sept 28th, 2pm ET. Spend 30 minutes with Unacast and Reveal Mobile and learn almost everything about beacons in the food, dining, retail, and other industries.

Audio.Ad Launches Interactive Audio Advertising with XAPP Ads® in the United States and Latin America • Audio.ad will be XAPPmedia’s exclusive representative in Latin America and the U.S. Hispanic market • Audio.ad will offer XAPP Ads® that enable mobile consumers of music streaming services and other audio apps to interact with advertising simply by speaking