Member Press Release | Page 22 | MMA Global

Member Press Release

As their digital audience continues to shift towards consuming content on mobile, WRAL, owned by Capitol Broadcasting Company, launched mobile audience measurement across their family of mobile apps. By partnering with Reveal Mobile, a mobile audience data platform, WRAL now sells advertisers their desired targeted audiences across their news, weather, and sports apps.

Submitter's Company: 
Reveal Mobile
Member Mention: 

NEW YORK, November 9, 2015 (PR Newswire) — Tapad, the leader in cross-device marketing technology, today announced the appointment of Lluvia Hernandez as Technical Analyst, Business Analytics. She will be based in Tapad’s New York headquarters reporting to Amanda Kaufmann, Sr. Director, Business Analytics.

Member Mention: 

Reveal Mobile, a leading mobile audience analytics platform, and Digital2GO Media Networks (D2GO), a global player in proximity-based consumer engagement, partner to share two unique data sources, both of which they derive from Bluetooth beacons.

Submitter's Company: 
Reveal Mobile
Member Mention: 

The Movember Foundation, the global charity raising funds and awareness for men’s health, is expanding its participant communications program in partnership with Experian Marketing Services, a recognized leader in data-driven marketing and cloud-based marketing technology. The new program will give participants the option to receive reminders and updates from The Movember Foundation directly from their mobile device.

Submitter's Company: 
Experian Marketing Services

New York - November 2, 2015: Tapad, the leader in cross-device marketing technology, announced the availability of VisualDNA’s psychographic audience-profile data within Tapad’s media platform. Starting today, clients will have access to more than 500 million new audience profiles for cross-device targeting.

Submitter's Company: 
Tapad
Member Mention: 

NEW YORK, Oct. 28, 2015 /PRNewswire/ -- Today, mParticle the leading customer data platform for mobile, and Tapad, the leader in cross-device marketing technology, announced a partnership. The integration will automate the process of sharing mobile data directly to Tapad, resulting in a seamless cross-platform solution for mutual clients.


Indonesia October 27th 2015 – Big Mobile, Indonesia’s leading independent mobile specialist, has been appointed the exclusive digital agency partner for Bank BRI, the oldest and one of the largest commercial banks in Indonesia.

 

Following the execution of multiple successful mobile advertising campaigns for BRI’s Junio product, Big Mobile were invited to pitch for a 12-month contract to become the bank’s sole digital agency.

 

Submitter's Company: 
Big Mobile

New York, NY (October 27, 2015) - Abakus, a leading provider of marketing attribution software, today announced a partnership with Tapad, the leader in cross-device marketing technology. Through the partnership, Abakus will access Tapad’s proprietary cross-device data for a unified view of consumers across screens.

Submitter's Company: 
Tapad
Member Mention: 

October 7, 2015 – CBN Campus Media, the leading provider of integrated static and digital media products on college campuses, and Blue Bite, the Mobile Standard in Out-of-Home™, expand their partnership as they launch their Campus mTAG Magnet Program. On the heels of an extremely successful pilot, the deployment will reach over 19,000 students on 20 campuses across the United States.

Submitter's Company: 
Blue Bite

Raleigh, NC - October 1, 2015. Reveal Mobile, the leading mobile audience data platform for media properties, announces a partnership with Sinclair Broadcast Group, Inc. (Sinclair) to be their mobile audience data provider. By including Reveal Mobile in their roster of news and weather apps, Sinclair bolsters their sales effort potential by providing advertisers with target audiences across a nationwide presence of apps.

Submitter's Company: 
Reveal Mobile
Member Mention: