The new research provides significant new insights into the behavior and attitudes of young generations as they respond to mobile advertising. NEW YORK, September 21, 2016 – Verve, the leading location-based mobile advertising company, today released new research on Millennials and Generation Z, two groups of young mobile experts that Verve now terms Mobile Prodigies. Highlighting how deeply these younger consumers value their mobile devices and how quickly new mobile technology and apps are becoming an integrated part of their lifestyle, key insights from the report include:

Two of the biggest names in beacon data partner for an informative and entertaining webinar about beacons in dining, retail, and more. Reveal Mobile & Unacast share use cases, case studies, and data on Sept 28th, 2pm ET. Spend 30 minutes with Unacast and Reveal Mobile and learn almost everything about beacons in the food, dining, retail, and other industries.

Audio.Ad Launches Interactive Audio Advertising with XAPP Ads® in the United States and Latin America • Audio.ad will be XAPPmedia’s exclusive representative in Latin America and the U.S. Hispanic market • Audio.ad will offer XAPP Ads® that enable mobile consumers of music streaming services and other audio apps to interact with advertising simply by speaking

AUDIO.AD LANZA EN LATINOAMÉRICA Y EN ESTADOS UNIDOS EL FORMATO PUBLICITARIO DE AUDIO INTERACTIVO XAPP ADS® • Audio.ad será el representante exclusivo de XAPPmedia en América Latina y el mercado hispano de los Estados Unidos • XAPP Ads® permite a los consumidores móviles de servicios de música digital y aplicaciones de radio interactuar con anuncios publicitarios a través de la voz.

Photofy set out to build the world’s most powerful social content creation tool for consumers and businesses. The Photofy app was created for the non-designer to easily edit and choose from over 50,000 overlays to add to their photos. Not just a consumer photo editing app, Photofy also empowers businesses of all industries and sizes to manage, permission, create and share high quality branded content.

Mobeam’s light-based beaming technology is the first solution that will enable laser scanners to read barcode-based coupons from consumer packaged goods companies on shoppers’ smartphones

London, June 6, 2016: Near, the largest location intelligence platform, today announced the global launch of its Mobile-First Audience Cloud, Allspark. Powered by the Near platform, Allspark leverages diverse public and proprietary data sets which enable brands and enterprises to visualise and analyse audience location, behaviour, demography and interest data to power strategy, marketing and operations.