Member Press Release | Page 24 | MMA Global

Member Press Release

San Francisco and London—August 4, 2015 - Swrve, the mobile marketing technology company that pioneered the fast-growing mobile engagement marketing space, just completed its best-ever quarter and record half-year. Driven by growth in revenue and bookings, and significant new customer wins in North America and Europe, the company is poised to quickly become a global standard for mobile marketing and engagement.

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Swrve
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Mobile marketers combine technology and art to create breakthrough mobile advertising experiences
Submitter's Company: 
Opera Mediaworks
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TRION INTERACTIVE LAUNCHES FIRST SELF-SERVICE PLATFORM
FOR MOBILE VIDEO ADVERTISING

Marketers Now Able to Utilize mScreen to Launch Mobile Ads in Seconds

The Combination of Plot Projects’ Geofencing and Beacon Technologies and Swrve’s Mobile Marketing Automation Platform Enables Marketers to Target App Users Based on Precise, Real-Time Location Data.

Singapore, 15 July 2015 : Near, the location intelligence company, today unveiled its research on The Great Singapore Sale 2015. One of the key findings was that Orchard Road had the highest footfall amongst the locations covered under the study. The busy shopping district had almost 2.5 times more foot traffic, definitely in line with the fact that it has an array of malls on the shopping street, than Suntec City, followed by Raffles City and Bugis Junction.

Submitter's Company: 
Near
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Reveal Mobile, a leading mobile audience platform for app publishers and developers, closes on an oversubscribed $750K financing round. Investors include Alerion Ventures, Bull City Venture Partners, IDEA Fund Partners, River Cities Capital Funds, and Capitol Broadcasting Company.

Submitter's Company: 
Reveal Mobile
Now app marketers can track all ad touches that contributed to an install, not just the last touch that can lead to wrong advertising decisions.
Submitter's Company: 
AppsFlyer
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Immersion Corporation (NASDAQ: IMMR), the leading developer and licensor of touch feedback technology, today announced with LeTV that the two companies have launched a new category in the LeTV App for entertainment content with a tactile experience. “SPECTRE,” featuring Daniel Craig as James Bond, “Hotel Transylvania 2” and “The Expendables 3” premiered as the first movie trailers available with tactile effects in the LeTV App. This launch follows the announcement of an agreement between the two companies to enhance the LeTV App with Immersion’s technology, TouchSense® Engage, as the first video app in China to support haptics.
Submitter's Company: 
Immersion
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PadSquad, a leading mobile software company that combines premium mobile web experiences and viewable rich media advertising, announced today the launch of Simpli, a new user Interface that offers publishers full transparency into their site’s performance, audience analytics and meaningful business data for better decision making.
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PadSquad
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Near, the leading mobile data intelligence platform, today announced its expansion into Europe with Ken Parnham – formerly Managing Director of data privacy management company, TrustE – appointed as General Manager of Europe, to be based in its new London office.

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Near
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