Member Press Release

AppsFlyer Announces “Multi-Touch Attribution” Analytics To Reveal The True Impact Of Mobile Marketing Campaigns

Now app marketers can track all ad touches that contributed to an install, not just the last touch that can lead to wrong advertising decisions.

Submitter's Company:

AppsFlyer

Member Mention:

AppsFlyer

News Type:

Member Press Release

LeTV and Immersion Feature “SPECTRE,” “Hotel Transylvania 2” and “The Expendables 3” Movie Trailers in First Video App with Haptics in China

Immersion Corporation (NASDAQ: IMMR), the leading developer and licensor of touch feedback technology, today announced with LeTV that the two companies have launched a new category in the LeTV App for entertainment content with a tactile experience. “SPECTRE,” featuring Daniel Craig as James Bond, “Hotel Transylvania 2” and “The Expendables 3” premiered as the first movie trailers available with tactile effects in the LeTV App. This launch follows the announcement of an agreement between the two companies to enhance the LeTV App with Immersion’s technology, TouchSense® Engage, as the first video app in China to support haptics.

Submitter's Company:

Immersion

Member Mention:

Immersion

News Type:

Member Press Release

PadSquad Launches Simpli to Combine Critical Mobile Audience and Business Insights into a New Analytics User Interface

PadSquad, a leading mobile software company that combines premium mobile web experiences and viewable rich media advertising, announced today the launch of Simpli, a new user Interface that offers publishers full transparency into their site’s performance, audience analytics and meaningful business data for better decision making.

Submitter's Company:

PadSquad

Member Mention:

PadSquad

News Type:

Member Press Release

Near continues global growth path with expansion into Europe

Near, the leading mobile data intelligence platform, today announced its expansion into Europe with Ken Parnham – formerly Managing Director of data privacy management company, TrustE – appointed as General Manager of Europe, to be based in its new London office.

Submitter's Company:

Near

Member Mention:

Near

News Type:

Member Press Release

Near hires Nandita Pal as the General Manager for Southeast Asia & Hong Kong

June 8, 2015, Singapore: Near, the leading location intelligence platform today announced Nandita Pal as the General Manager for its Southeast Asia & Hong Kong business, based in Singapore. The announcement comes a month post the appointment of Cameron Curtis for Near’s ANZ leadership.

Nandita will be responsible for scaling the business in the region with key partnerships and strategic deals. She would be driving adoption of Near’s mobile data solutions amongst marketers for consumer insights, targeting and attribution.

Submitter's Company:

Near

Member Mention:

Near

News Type:

Member Press Release

RealityMine wins Mobile Research Company of the Year

RealityMine, a leading provider of mobile market research technologies and consumer analytics, was named Mobile Research Company of the Year at the inaugural MRMW Awards.

Submitter's Company:

RealityMine

Member Mention:

RealityMine

News Type:

Member Press Release

AdNear and Roy Morgan Research partner to bring Helix Personas to real time, location based mobile marketing

The exclusive partnership enables Helix Personas to be targeted on over 11 million devices across Australia and New Zealand for the first time.

Submitter's Company:

AdNear

Member Mention:

AdNear

News Type:

Member Press Release

Axel Springer and Current Investors will Fund Mobile Shopping Platform Retale with Additional $12 Million

05-04-2015 CHICAGO, IL (May 4, 2015) – Retale (www.retale.com), a location-based mobile platform connecting more than 3.5 million shoppers with their favorite major retailers locally, today announced it has secured $12 million in funding from its existing investor base among which Axel Springer SE, the leading digital publisher in Europe, holds the largest stake. The funding for Retale is part of an overall $18 million shareholder investment in Bonial.com Group (www.bonial.com), Retale’s parent company and an international leader in web and mobile advertising solutions for retail. Axel Springer’s investment is part of its already announced plan, made in March 2015, to further invest in the international expansion of Bonial.com Group, most notably in the U.S.

Submitter's Company:

Retale

News Type:

Member Press Release

Gartner names AdNear as a 2015 Cool Vendor in Consumer Dynamics

AdNear, the leading location intelligence company that leverages location and context to power data driven marketing for advertisers has been named as a Cool Vendor in Consumer Dynamics for 2015 by Gartner. AdNear is the only company from Asia Pacific to be included in the global research and is amongst the five firms chosen worldwide by Gartner who provide innovative approaches to digital businesses for consumer segmentation, for understanding why consumers do what they do, and for building digital relationships.

Submitter's Company:

AdNear

Member Mention:

AdNear

News Type:

Member Press Release