With the rapid growth of native, in-feed, auto-play video, Opera Mediaworks and comScore (NASDAQ: SCOR) have partnered together on an industry-first study on the subject to better understand ad effectiveness of mobile-first video for native environments to help brands drive more impact with their creative. The study, released today, found that brands and agencies are seeing meaningful results from mobile-first, purpose-built video ad creative.
AUGUST 27, 2015 – Today, Blue Bite, the Mobile Standard in Out-of-Home™, announces the launch of esca®, the first all-encompassing BLE beacon solution that leverages a powerful, cloud-based dashboard, innovative dual-mode hardware, and expansive developer resources. Built on nearly a decade of experience in managing mobile touchpoints, Blue Bite’s esca platform introduces a new way to deploy, manage, and analyze beacons.
Singapore, 3 August 2015 – AdNear, the Singapore-headquartered location intelligence platform, announced that they are rebranding to ‘Near’. Dropping the word ‘Ad‘ emphasizes the platform’s increased focus on using location data for much beyond targeted mobile advertising.
San Francisco and London—August 4, 2015 - Swrve, the mobile marketing technology company that pioneered the fast-growing mobile engagement marketing space, just completed its best-ever quarter and record half-year. Driven by growth in revenue and bookings, and significant new customer wins in North America and Europe, the company is poised to quickly become a global standard for mobile marketing and engagement.
The Combination of Plot Projects’ Geofencing and Beacon Technologies and Swrve’s Mobile Marketing Automation Platform Enables Marketers to Target App Users Based on Precise, Real-Time Location Data.
Singapore, 15 July 2015 : Near, the location intelligence company, today unveiled its research on The Great Singapore Sale 2015. One of the key findings was that Orchard Road had the highest footfall amongst the locations covered under the study. The busy shopping district had almost 2.5 times more foot traffic, definitely in line with the fact that it has an array of malls on the shopping street, than Suntec City, followed by Raffles City and Bugis Junction.
Reveal Mobile, a leading mobile audience platform for app publishers and developers, closes on an oversubscribed $750K financing round. Investors include Alerion Ventures, Bull City Venture Partners, IDEA Fund Partners, River Cities Capital Funds, and Capitol Broadcasting Company.
