SINGAPORE, 13 February 2014 – Chinatown retailers who stayed open over Chinese New Year would have seen a greater number of shoppers visiting the district more than once and staying longer than they would during a regular weekend, according to big data company AdNear.
AdNear uses location data to drive superior advertising targeting across mobile devices and has collected more than 100 million user profiles across Southeast Asia, Australia and India since its launch just over a year ago.