Member Press Release | Page 29 | MMA Global

Member Press Release

 Brands have a long way to go to overcome mobile strategy disconnect, reveals latest WARC-MMA – Festival of Media Asia Pacific survey
  • ‘Skills’ identified as the biggest barrier to industry growth
  • Mobile budgets expected to rise sharply by 2019

Rocket Fuel Unveils Next Generation Mobile Advertising Suite to Help Advertisers Deliver Real Results from Mobile 

Big Data, Artificial Intelligence-Focused Technology Powers Mobile ROI for Over 200 Customers, Launches with 27 Ecosystem Partners

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SINGAPORE, 13 February 2014 – Chinatown retailers who stayed open over Chinese New Year would have seen a greater number of shoppers visiting the district more than once and staying longer than they would during a regular weekend, according to big data company AdNear.

AdNear uses location data to drive superior advertising targeting across mobile devices and has collected more than 100 million user profiles across Southeast Asia, Australia and India since its launch just over a year ago.

Singapore, February 10, 2014 – InMobi, the world’s largest independent mobile advertising network, today unveiled multiple advanced video ad formats designed to create an interactive and immersive ad experience for consumers.

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Platform Enables Mobile Publishers To Effortlessly Create And Serve Native Ads, Increasing User Engagement

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NEW YORK, Jan. 28, 2014 -- Appboy, the leading platform for App Marketing Automation, announces its new partnership with the international magazine company Bauer Media Group. Appboy's targeted engagement services will be integrated into 45 of Bauer's apps, helping to secure customer loyalty and increase monetization rates.

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After 15 years as ePrize, the digital marketing and creative firm unveils new name and rich consumer engagement platform 

PLEASANT RIDGE, MI -- (Jan. 16, 2014)

Qustodian launches new user controlled mobile advertising service in the UK in partnership with MediaCom and Metro
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Users download a free app to opt in to receive a personalised advertising service that pays them for the attention they give to branded messages
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NEW YORK, October 29, 2013—RevTrax® today announced the launch of SmartOffers, a unique new technology that allows marketers to personalize printable and mobile coupon experiences based on their predefined rules.
 
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