Member Press Release | Page 32 | MMA Global

Member Press Release

BuzzCity research reveals the rise of the constantly connected traveller

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Mobile ad network shares results of international competition to ensure quality of its ad traffic

London 26 March 2013 BuzzCity, the global mobile advertising network, is today announcing findings which will help combat the on-going issue of click fraud in the mobile advertising industry, following a series of joint initiatives with some of the world’s leading universities.

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Hollywood, Calif. (March 19, 2013) Modus Operandi, LLC, announces the recent acquisition of Dark Matter, Inc, a marketing strategy firm, with a reputation for developing mobile strategy. The latest terms of agreement will be disclosed later this year.

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IMImobile powers ‘The Kleek’ - Universal Music Group’s pioneering Music Service for Africa

London, UK March 18th, 2013 – IMImobile, a leading global specialist provider of mobile services to telecom operators, enterprises and media companies, today announced it powers the Kleek, a new pioneering pan-African mobile music streaming service from Universal Music Group.

  • Using Mogreet Express, Small Businesses Can Send Text, Picture and Video Messages to a Mobile Subscriber List and Track Mobile Marketing Results in Real Time
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mobileStorm, a 13-year veteran of email, mobile, and social communication, announces the official release of the newest version of its healthcare messaging platform; unveils new capabilities that dramatically extend messaging for patient engagement.

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New AccuWeather App Offers Same Experience Across Android Devices 
 
Multi-location, resizable widgets, optional weather graphs with different layers of detail, and more customizing now available
 
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London. 13 February 2013.  Londoners looking for love this Valentine’s Day should make their way straight to London Bridge, Bank or Oxford Circus, according to a new Lovemap that shows where the capital’s most active singles are: http://bit.ly/Ymabeg

·         The top five London love spots are: London Bridge, Bank, Liverpool Street, Oxford Circus and St. Paul's

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London. 13 February 2013.  Londoners looking for love this Valentine’s Day should make their way straight to London Bridge, Bank or Oxford Circus, according to a new Lovemap that shows where the capital’s most active singles are: http://bit.ly/Ymabeg

·     The top five London love spots are: London Bridge, Bank, Liverpool Street, Oxford Circus and St. Paul's

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Steakhouse chain Texas Roadhouse is leveraging Apple’s Passbook as well as text messaging in two separate campaigns that successfully drove customer engagement.

For the Passbook initiative, Texas Roadhouse distributed offers to mobile subscribers on Veterans Day based on their proximity to a location and saw a 37 percent installation rate. The campaign built on the launch of a text-based loyalty club several months earlier.

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