Clark, N.J., August 8, 2013 – Today Gold Mobile, a leading mobile commerce and engagement company, announced that it will be bringing Drew Diskin on as the new Chief Strategy Officer and Vice President. Diskin’s 20+ years of experience leading strategic digital initiatives for international organizations, technology start-ups and a variety of hospitals and health organizations will enhance the company’s outreach and offerings to the healthcare industry.
As Chief Strategy Officer and VP, Drew Diskin will be responsible for growth and development, with a focus in the GoMo Health Division. He will strive to leverage mobility and engagement solutions through strategic consulting, brand empowerment, and client strategy development.
“I collaborated with Drew for a number of years while he was the Director of Interactive Marketing at John Hopkins and UPenn. We’re pleased to have an opportunity to expand that relationship by bringing Drew onto the Gold Mobile team. His background and experience are a great fit for the direction we’re moving in,” said Bob Gold, CEO of Gold Mobile.
Diskin’s extensive work history includes time spent as the Director of Interactive Marketing & Web Strategy at University of Pennsylvania Health System, where he developed a system-wide e-Health and e-Business strategy. Diskin was also responsible for executing an enterprise-wide Internet marketing plan which included multiple interactive and cross-channel marketing, branding, and research initiatives.
“There is an amazing and important opportunity to help health organizations and patients engage more effectively with each other, respectively,” said Diskin. “Today, people are mobile and rely on digital tools to connect with their lifestyle. Gold Mobile is well-positioned to help organizations improve their business by enabling their customers to share in the control and dialogue. In these meaningful experiences, valuable and trusted brands can be built.”
Drew has always been interested in brand strategy and technology development, but more importantly—helping people. After surviving a serious motorcycle accident, Drew knows first-hand what it’s like to be on the patient-side of health services. And being a father of three adolescent children, he is even more motivated to help organizations do an excellent job at providing care.
Gold Mobile, a leading mobile Enterprise CRM Solution provider, provides a proven remote patient management system that reduces costs and increases self efficacy. GoMo Health™ integrates the Gold Mobile platform with sophisticated lifestyle and medical device engagement tools for real-time two-way patient interaction, resulting in highly personalized and location-sensitive, in-the-moment communications. Additionally, its Health Platform allows healthcare professionals to quickly create and deploy a wide variety of outreach programs including real-time Member/Patient engagement, healthcare regimens, reminder and notification messages, educational content, and care quality feedback for HEDIS and other government required initiatives.
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