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WARC-MMA – Festival of Media Asia Pacific survey results

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 Brands have a long way to go to overcome mobile strategy disconnect, reveals latest WARC-MMA – Festival of Media Asia Pacific survey
  • ‘Skills’ identified as the biggest barrier to industry growth
  • Mobile budgets expected to rise sharply by 2019
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Velti releases "Mobile Whitebook 2013: Data, trends and best practice", in partnership with Econsultancy

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Velti in partnership with Econsultancy publish their latest free mobile whitebook with truly actionable insight, assisting marketers to formulate an effective and accountable mobile strategy to target today’s consumers.
 
Combined research from leading industry statistics, primary data and analytics from Velti’s own platforms provides the latest insight into consumer preference, consumer habits and consumer devices. Also included:
 
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