Latest Mobile User Survey shows a shift to multiple devices - but mobile still rules when it comes to browsing the web

•    BuzzCity network serves 131.5billion banners to August 2012, more than 2011
•    85% prefer to use a mobile to access the internet

Advanced Data from a Sampling of 807 Million Emails Sent across 11 Industry Segments Reveals  Strong Increases in Opens on Mobile, Timelines of Open Activity, Popular Mobile Devices, and more

Retailer Expands Relationship with Knotice, Now Using Mobile to Streamline Product Delivery

AKRON, Ohio – August  28, 2012 – Knotice, a provider of data management, analytics and digital messaging solutions, is helping American Sale, America’s leading home recreation and holiday store, connect with its customers through a unique SMS program.

New Features Drives Viral Discovery and Adoption of Customer Loyalty Programs Through End-User Sharing 

When we started Dark Matter, Inc. we did so under the maxim that focus mattered – do one thing and do it well. We not only decided to focus exclusively on the mobile channel, but on providing strategic services for the mobile channel to leading brand marketers and their agencies. The approach was quickly validated. Over the following years it became clear that companies and brands were no longer interested in marketing generalists with a mobile campaign or two under their belt, they were looking for bona fide mobile experts.

Smartphones becoming mainstream device in many markets

London, 31st July 2012: BuzzCity, has today issued its latest quarterly report on the current trends dominating the mobile advertising industry. Key highlights include increasing levels of adoption dominating the first half of the year. BuzzCity’s global ad network has already served three-quarters of its annual traffic from last year in the first half of this year; using this as an indicator, BuzzCity predicts that global growth of mobile advertising traffic is set to double in 2012.

inneractive is proud to announce that it has joined the North American branch of the Mobile Marketing Association.