When we started Dark Matter, Inc. we did so under the maxim that focus mattered – do one thing and do it well. We not only decided to focus exclusively on the mobile channel, but on providing strategic services for the mobile channel to leading brand marketers and their agencies. The approach was quickly validated. Over the following years it became clear that companies and brands were no longer interested in marketing generalists with a mobile campaign or two under their belt, they were looking for bona fide mobile experts.

Smartphones becoming mainstream device in many markets

London, 31st July 2012: BuzzCity, has today issued its latest quarterly report on the current trends dominating the mobile advertising industry. Key highlights include increasing levels of adoption dominating the first half of the year. BuzzCity’s global ad network has already served three-quarters of its annual traffic from last year in the first half of this year; using this as an indicator, BuzzCity predicts that global growth of mobile advertising traffic is set to double in 2012.

inneractive is proud to announce that it has joined the North American branch of the Mobile Marketing Association.

AccuWeather Wins Mobie for Best iPhone App

STATE COLLEGE, Pa. April 26, 2012 – AccuWeather for iPhone is the “Best iPhone App” according to the 2012 Mobie Awards presented at The Mobile Show 2012 in Dubai. AccuWeather for iPhone has detailed and local weather forecasts for 2.7 million locations worldwide. It is easy-to-use, designed with bright weather icons that clearly illustrate the forecast, and it alerts users to severe weather.   

Recent additions to Knotice’s analytics team bring big data and big brand experience from Amazon.com, Progressive, Victoria’s Secret and Express

AKRON, OH – July 10, 2012 – Knotice, a leading provider of data management, analytics and digital messaging solutions, announced the recent additions of Weihua Liu, Steve Donatelli and Sophia Li to its rapidly expanding actionable analytics team. 

STATE COLLEGE, Pa. May 07, 2012 – AccuWeather’s new, art-inspired iPad app is a beautiful display of weather graphics and information. It has a creative, vintage design and even more features, such as a hurricane center, choices for how the detailed and local 15-day forecasts are displayed, and full support of the Retina display on the new iPad.