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BuzzCity improves techniques to increase effectiveness of click fraud detection

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Mobile ad network shares results of international competition to ensure quality of its ad traffic

London 26 March 2013 BuzzCity, the global mobile advertising network, is today announcing findings which will help combat the on-going issue of click fraud in the mobile advertising industry, following a series of joint initiatives with some of the world’s leading universities.

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Over half of consumers due to buy Christmas gifts via mobile

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Here comes a Merry Mobile Christmas!
Over half of consumers due to buy Christmas gifts via mobile, with 73% mobile shopping for the first time
BuzzCity Mobile Ad Network latest research predicts 2012 will be biggest year yet for Christmas shopping via mobile

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Latest Mobile User Survey shows a shift to multiple devices - but mobile still rules when it comes to browsing the web

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Latest Mobile User Survey shows a shift to multiple devices - but mobile still rules when it comes to browsing the web

•    BuzzCity network serves 131.5billion banners to August 2012, more than 2011
•    85% prefer to use a mobile to access the internet

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Mobile advertising traffic on course to double in 2012

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Smartphones becoming mainstream device in many markets

London, 31st July 2012: BuzzCity, has today issued its latest quarterly report on the current trends dominating the mobile advertising industry. Key highlights include increasing levels of adoption dominating the first half of the year. BuzzCity’s global ad network has already served three-quarters of its annual traffic from last year in the first half of this year; using this as an indicator, BuzzCity predicts that global growth of mobile advertising traffic is set to double in 2012.

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Smartphones now account for more than 32% of phones that ads are served to across BuzzCity mobile ad network

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BuzzCity, has today issued its latest quarterly report on the current trends dominating the mobile advertising industry.  Key highlights include the impact of the global growth and adoption of smartphones on mobile marketing, as well as identifying those countries where mobile adoption is on an upward curve, such as United Kingdom, South Africa and Nigeria – the latter being a new addition to BuzzCity’s Billion Club*.  In addition certain countries are experiencing triple-digit growth including Kenya, Pakistan and Argentina. 

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Buzz City Teams Up With Academics To Prevent Click Fraud

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Source: MobiAd News:

Buzz City Teams Up With Academics To Prevent Click Fraud

Mobile advertising company BuzzCity has announced it is teaming up with academics from the National University of Singapore (NUS) in an attempt to further safeguard ad quality online.

The campaign tackles use of the dominant advertising model Cost Per Click (CPC), ensuring users can’t generate fraudulent clicks - either manually, or through the use of specially designed ‘bots’.

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