AdTruth Assembles Industry Leaders for Wave 2 Workgroups in NYC & SF | MMA Global

AdTruth Assembles Industry Leaders for Wave 2 Workgroups in NYC & SF

July 17, 2012
AdTruth Wave 2 Workgroup 
Deploying AdTruth with Respect for Consumer Privacy and Choice

The Wave 2 AdTruth Workgroup will bring together digital media executives to learn about the latest in device recognition as a tool to increase advertising effectiveness on mobile and desktop. This event is your opportunity to understand the operational and technical direction of the AdTruth platform and how AdTruth is working with key privacy compliance partners to respect laws in both the US and Europe. We will also update participants on product enhancements that are a direct result of market feedback and the Wave 1 Workgroups.

Each Workgroup will consist of 2 half-day sessions of discussions and will be conducted in both SF & NYC. 

What to Expect: 
  • Review updated research and analysis of AdTruth performance in market including economic impact on the market
  • Get a detailed look at the AdTruth product roadmap including improvements to accuracy, longevity, and universality
  • Learn how AdTruth will deploy with privacy, choice and transparency in mind for both the US and Europe
  • Discover exciting product enhancements to be disclosed at these events 
  • Enjoy an executive level networking evening with your peers and AdTruth

Space is limited. Please register early to secure your seat. 
Register for one of two locations available

San Francisco
Hotel Palomar 
July 31-Aug 1

New York
Executive Conference Center 
Aug 6-7