Mobile Technology Company Joingo Launches Social Integration | Mobile Marketing Association
August 22, 2012

New Features Drives Viral Discovery and Adoption of Customer Loyalty Programs Through End-User Sharing 

San Jose, CA, August 9, 2012— Today, mobile and social technology company Joingo announced their release of the most comprehensive social solution for mobile applications. Joingo’s Mobile Loyalty System, a marketing platform that empowers businesses to create and deploy complete mobile branding strategies, now integrates across all relevant social networks to improve brand awareness. 

Joingo drives viral adoption of their customers’ mobile programs through advertising in Facebook timelines, Twitter feeds, and other social channels. Users of Joingo-powered apps can share any content: forwarding offers and promotions they’ve received, sharing event booking details, tweeting about winning a game, and more. 

The Joingo Solution is not just a customer branded application.  It also expands awareness and use of our customer's loyalty programs,” stated Steve Boyle, CEO of Joingo. “Publishing an app to the app stores is not enough to generate the end-user adoption our customers expect.  Joingo customers can enable sharing of any piece of content, putting their users’ friends and followers one click away from enrollment in the loyalty program.  This capability, coupled with the fact that it can be implemented by our customers quickly and without any coding or app updates, makes this an incredibly powerful component of any loyalty solution.

First launched two years ago, Joingo’s Mobile Loyalty System is quickly becoming known as the only mobile marketing tool that integrates with customer’s existing data systems and allows them to create, manage and deliver targeted, relevant mobile campaigns. This marks the fourth feature launch announcement from Joingo in eight months, including mobile web app support, integrations with the popular web traffic data tool Google Analytics, and with the leading provider of real-time online restaurant reservations, OpenTable.  

About Joingo®

Joingo is a growing, fast-moving company that helps brands increase revenues and profits by enabling them to easily connect with their customers, driving repeat business and building customer loyalty through personalized mobile interaction. The company is led by a proven management team of experts in mobile technology. In addition to their mobile expertise, Joingo’s key executives have extensive experience in the gaming and hospitality industries. Founded in 2008, the company has developed and released its groundbreaking Mobile Loyalty System and has patented technology, with numerous patents pending. Joingo is an independent, privately held company headquartered in San Jose, CA.