Pushed Severe Weather Alerts Now Available in AccuWeather Android App | Mobile Marketing Association
July 10, 2012
Pushed Severe Weather Alerts Now Available in AccuWeather Android App

STATE COLLEGE, Pa. March 05, 2012 – AccuWeather’s new Android application for smart phones boasts real-time, pushed severe weather alerts that make it easy to receive notice of impending, inclement weather in your home location.

Pushed severe weather alerts are for weather events that include, snow and ice, rain and thunderstorms, high wind, and tornadoes in the United States. When there is such an event forecasted for a user’s selected home location, the user’s phone will vibrate and a notice will appear in the app’s status bar. Users may choose whether to enable the pushed severe weather alert feature in the app’s welcome screen and settings screen.  

“Proactively alerting our users that severe weather is in their forecast is very important to us,” said Pascal Racheneur, AccuWeather Vice President of Interactive Media. “Pushed severe weather alerts are another way that we can give you immediate access to your local and up-to-date weather conditions. In addition to pushed severe weather alerts, we added lifestyle forecasts – special weather forecasts for specific hobbies or activities such as, travel and sports, and forecasts that impact specific health conditions, such as asthma and migraines.”  

Other features include:
  • Accurate and local forecasts for locations worldwide. Updated every hour, forecasts have detailed hourly forecasts for the next 24 hours, plus day and night forecasts and information for the next 15 days – all in 27 languages.
  • Current weather conditions with location name and time, temperature, humidity percentages, visibility, pressure, dew point, precipitation type and amounts, UV index, wind speed and wind gust speed, AM and PM times for sunrise and sunset, and RealFeel® - AccuWeather’s proprietary weather forecasting system that takes into account multiple weather factors to determine how the local temperature actually feels, which may be warmer or colder than the temperature, depending on these conditions.Day and night forecasts with high and low temperatures, precipitation type and amount, wind speed and wind gust speed, and RealFeel®.
  • For worldwide locations, when AccuWeather forecasts snow, ice, rain, wind, or the probability of thunderstorms, an orange exclamation point is displayed within the location’s current and 15-day screens.
  • Sharing function that allows users to share the current, hourly, 15-day forecast, or forecast detail view using the social media applications they installed on their phone.
  • Weather display options with animated radar for the United States and Canada, satellite and interactive GoogleMaps™ for locations worldwide, and updated broadcast-quality weather videos.
  • Customizable color themes.

AccuWeather for Android is available at no cost, https://market.android.com/details?id=com.accuweather.android.

About AccuWeather and AccuWeather.com
Every day nearly half a billion people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hourly forecasts for more than 2.7 million locations worldwide, with customized content and engaging video presentations available on smart phones, tablets, wired and mobile internet sites, smart TVs and appliances, as well as on radio and television and in newspapers. Founded in 1962 by Dr. Joel N. Myers – recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine’s Encyclopedia of Entrepreneurs – AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as news and weather content and video for more than 50,000 third-party websites, including The Wall Street Journal, CBS News, and The New York Times. 

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