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  2. mobile engagement

mobile engagement

Messaging matters — but cross-channel messaging really moves the needle

January 22, 2018

https://marketingland.com/messaging-matters-cross-channel-messaging-real...

How breaking down silos can boost engagement more than 800%

Pairing Push And Pull Increases User Engagement

January 22, 2018

https://www.mediapost.com/publications/article/312128/pairing-push-and-p...

Pairing Push And Pull Increases User Engagement

by Jess Nelson , December 22, 2017

Email marketing continuously proves itself to be the most cost-efficient digital marketing channel by generating the highest return on investment per dollar spent, but marketers can elicit even higher returns by including email campaigns in a cross-channel approach.

A Campaign Of One

A Campaign Of One

June 13, 2016

Let me tell you a (true) story that perfectly illustrates how powerful targeted, relevant marketing can be on mobile...

A cellular partner of Swrve's needed to rollout an upgrade campaign for the newly released iPhone6S. Specifically they wanted to lock in existing customers approaching the end of their contract term. They turned to Swrve to run this campaign through their mobile-app.

1) Personalized Campaigns

The most effective marketing is personalized marketing. Swrve makes targeting the right customers with personalized campaigns easy.

Customer Satisfaction

Measuring Customer Satisfaction in a Mobile World

June 9, 2016
Customer satisfaction is something that should be top of mind for all businesses. Loyal customers come about because they are happy with the entire experience of the service or the product that they are purchasing. Given how difficult it is to retain and monetize users, measuring this level of satisfaction is often a priority for the company. Now the only question is- how do you go about measuring this?
Onboarding

How (not) To Lose 25% Of Your Users In One Moment

June 8, 2016
The bad news: 25% of users will open your mobile app precisely once, never to be seen again. The good news: you can improve that number by optimizing your app’s first-time user experience.
A/B Testing

A/B Testing - What Not To Do

June 8, 2016
Everybody is A/B testing these days. Or at least, it sometimes feels like that. That’s certainly a positive in one sense - making decisions on the back of user data rather than ‘the most persuasive person in the room’ is certainly a step in the right direction. Particularly on mobile, where one false move means an end to the consumer relationship, it’s worth getting experience perfect..
Help your brand take off with Twitter

Infographic: Help Your Brand Take Off with Twitter

October 1, 2015

Twitter is a real-time engagement magnet for audiences, and if you are a network or publisher, you should be using it.

Here's an infographic we came up with that shows you why: 

Help your brand take off with twitter

Infographic: Q3 Power User Report

SM_Power_User-web-2
Content Tags (Deprecated): 
mobile apps
infographic
mobile engagement
mobile retention

InMobi Case Study – Standard Chartered

The Challenge:
Standard Chartered created a campaign to encourage spending over the holidays - where with every MYR100 spent, users could win daily gift. In the first phase of the campaign, the daily prize was a big screen LED TV. In the second, it was a Samsung Galaxy Note.

The Solution:
mobile
mobile ad network
user engagement
mobile engagement

InMobi Case Study – Thai Tourism Board Drives Traffic to Facebook Page

The Challenge:
Thailand is a world-renowned vacation destination. The Tourism Authority of Thailand selected InMobi as a part of their ongoing campaign to promote tourism to their country. Reaching the right demographics was going to be key to the campaign’s success.

The Solution:
mobile
mobile ad network
user engagement
mobile engagement