Messaging matters — but cross-channel messaging really moves the needle | MMA Global

Messaging matters — but cross-channel messaging really moves the needle

January 22, 2018
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How breaking down silos can boost engagement more than 800%

We’re living in a cross-device, cross-platform, cross-channel world. And that means there’s no one messaging channel that can reach everybody effectively. Email isn’t the be-all and end-all anymore — though you might not know it from the way some brands message their customers. Think push notifications. Think in-app messages. Mobile has blown up in the last decade, and that’s made mobile channels an essential part of the customer engagement equation.

Each of these channels has unique strengths. But too often, push, email and in-app messages get used in a vacuum, limiting their impact. Sometimes that’s because departmental silos are complicating the coordination of email and mobile marketing campaigns — and sometimes it’s because key stakeholders don’t understand the lift you can see by combining channels.

Braze has the full scoop on what cross-channel can mean for engagement — from how each channel drives engagement to what combinations have the biggest lift. Read their white paper to learn more.

Visit Digital Marketing Depot to download “The Cross-Channel Difference: How Breaking Down Silos Can Boost Engagement More Than 800%”