November 8, 2012
Standard Chartered created a campaign to encourage spending over the holidays - where with every MYR100 spent, users could win daily gift. In the first phase of the campaign, the daily prize was a big screen LED TV. In the second, it was a Samsung Galaxy Note.
To reach the right audience, only smart platforms were targeted, alongside certain content categories like lifestyle and entertainment. Upon click-through, the user was taken to a mobile landing page that elaborated on the campaign.
The campaign was highly effective as it drove an average click-through rate that was 50% higher than the regional benchmark. Standard Chartered could not have accomplished these result without help from InMobi.