Thailand is a world-renowned vacation destination. The Tourism Authority of Thailand selected InMobi as a part of their ongoing campaign to promote tourism to their country. Reaching the right demographics was going to be key to the campaign’s success.
Display ads were developed with creative that depicted popular tourist attractions throughout the country. Verticals such as news, sports, lifestyle and entertainment were targeted and Facebook social media integration was provided through a WAP landing page, which helped extend the campaign’s reach.
Kitsana Kaewtumrong, Director of International Advertising Publicity Division said, “InMobi made integration with Facebook simple. Social media is a very cost effective way for us to extend the reach of our advertising efforts. We were very happy with their customer service as well.”