Member Press Release | Page 34 | MMA Global

Member Press Release

London. 13 February 2013.  Londoners looking for love this Valentine’s Day should make their way straight to London Bridge, Bank or Oxford Circus, according to a new Lovemap that shows where the capital’s most active singles are: http://bit.ly/Ymabeg

·     The top five London love spots are: London Bridge, Bank, Liverpool Street, Oxford Circus and St. Paul's

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Steakhouse chain Texas Roadhouse is leveraging Apple’s Passbook as well as text messaging in two separate campaigns that successfully drove customer engagement.

For the Passbook initiative, Texas Roadhouse distributed offers to mobile subscribers on Veterans Day based on their proximity to a location and saw a 37 percent installation rate. The campaign built on the launch of a text-based loyalty club several months earlier.

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Announcing AdTruth Availability in both Mobile and Desktop Exchanges!

 Join us, and select exchange partners at a pre-MWC Workgroup Session

Register Today: 24 February 2013 at 2-6pm in Barcelona, Spain 


 

Sprint also solidifies agreement with TRUSTe® to reinforce customer choice for opting in to receive targeted ads, producing a more attentive audience for brand marketers

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Huafeng Innovative Network Company and AccuWeather Join to Provide Authorized Weather Information for Digital Media

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WildTangent Studios Launches its First Mobile Game, Polar Bowler 1st Frame
 
The mobile update of WildTangent’s Polar Bowler game is now available on iOS
 
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Imagine Worldwide, a global leader in bespoke mobile marketing solutions, today announced its global re-brand to Imagine Mobile, alongside its admission to the Mobile Marketing Association.

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SAN FRANSICO, January 9, 2013 - OtherLevels, a San Francisco and Brisbane, Australia provider of mobile messaging analytics and retargeting for push, SMS and mobile email marketers, has enhanced its messaging analytics platform to provide world-class, actionable business intelligence that increases mobile customer retention, engagement and conversions.

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SAN FRANCISCO – Globally-renowned game developer Halfbrick is joining forces with OtherLevels, a leader in analytics and retargeting for push, SMS and mobile email messaging, to maximize the value of its audience. Halfbrick is using OtherLevels’ analytics to boost engagement and monetization within its mobile apps by measuring push notifications in 13 languages, across 24 time zones.

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Here comes a Merry Mobile Christmas!
Over half of consumers due to buy Christmas gifts via mobile, with 73% mobile shopping for the first time
BuzzCity Mobile Ad Network latest research predicts 2012 will be biggest year yet for Christmas shopping via mobile

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