SAN FRANCISCO – Globally-renowned game developer Halfbrick is joining forces with OtherLevels, a leader in analytics and retargeting for push, SMS and mobile email messaging, to maximize the value of its audience. Halfbrick is using OtherLevels’ analytics to boost engagement and monetization within its mobile apps by measuring push notifications in 13 languages, across 24 time zones.
Halfbrick produces some of the world’s favorite games , including Fruit Ninja, downloaded over 300 million times and installed on a third of US iPhones. With such download volumes, Halfbrick needed a partner that would help fine tune its mobile messages. Through OtherLevels’ A/B split testing platform, Halfbrick can gauge which messages are more effective by identifying those that deliver higher conversions – all without disrupting game play.OtherLevels enables mobile games developers, brands and publishers using Push Notification, SMS and mobile email engage, retain and maximize the value of their audiences through mobile messaging analytics and retargeting. Based in San Francisco and Brisbane, Australia, OtherLevels offers A/B split testing, targeting, and retargeting through its app and mobile web analytics engine. Marketers can track and act upon a wealth of data, including sent vs. opened pushes and organic vs. prompted open rates, by linking message copy to user behavior. OtherLevels provides a set of Native App and Mobile Web libraries that embed their capabilities into all mobile platforms, while working seamlessly with push vendors and SMS aggregators, as well as in-house Push solutions. OtherLevels supports clients with over 300 million downloads, demonstrating scale that can meet the demands of the largest global enterprises.
For more information, please visit www.otherlevels.com.About Halfbrick
Founded in 2001, Halfbrick has been on the forefront of the Australian game development industry for more than a decade. After years of experience developing licensed titles for platforms such as Game Boy® Advance, Nintendo DS™ and PSP®, the studio began expanding its portfolio with a range of original self-published games for downloadable platforms. In 2010, Halfbrick became one of the most well known independent developers in the world with the success of Fruit Ninja, Monster Dash and Age of Zombies on mobile devices, and other releases such as Raskulls and Fruit Ninja Kinect on Xbox LIVE® Arcade. The studio continues to create fun and unique games and looks to explore new opportunities and technologies in the world of casual games development.