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Mobile presents a major challenge to marketers:

how to recognize and reach audiences programmatically, at scale, with support for sophisticated targeting and measurement models – while still adhering to consumer privacy best practices. This paper describes how mobile RTB – enabled by a new approach to device identification – meet this challenge.

 

Announcing AdTruth Availability in both Mobile and Desktop Exchanges!

 Join us, and select exchange partners at a pre-MWC Workgroup Session

Register Today: 24 February 2013 at 2-6pm in Barcelona, Spain 


 

Unprecedented access to quality mobile audiences

via OpenX Market Real-Time Bidding platform delivers improved ROI for advertisers and publishers