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mobile app

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  1. mobile app

mobile app

State of Holiday Shopping

Holiday shopping has triumphed as a long standing tradition, proving to be the most crucial time of year for marketers, advertisers, and shoppers alike. As the year of 2015 comes to a close, shopping online and in-store are officially no longer separate activities; rather, they are one in the same. Omnichannel now rules in how consumers research, spend, and save. 

To better understand the consumer’s shopping activities for the upcoming holiday season, RetailMeNot, Inc. partnered with Placed Inc., the leader in location-driven insights and ad intelligence. In this independent study commissioned by RetailMeNot, Placed surveyed over 10,000 consumers from its mobile audience on their upcoming planned holiday shopping activities. The findings equip retailers with insights to successfully influence the omnichannel shopper and their purchasing behavior this holiday season.

 

Download for the full study.

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PDF(s): 
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Content Tags (Deprecated): 
Holiday shopping
Mobile marketing
consumers
retail
coupon
mobile app

Mobile App or Mobile Web: A Beginner’s Guide

August 13, 2013

AdTruth Wave 3 Workgroup - Announcing AdTruth Availability in both Mobile and Desktop Exchanges!

 

Announcing AdTruth Availability in both Mobile and Desktop Exchanges!

 Join us, and select exchange partners at a pre-MWC Workgroup Session

Register Today: 24 February 2013 at 2-6pm in Barcelona, Spain 


 

Content Tags (Deprecated): 
mobile
Mobile marketing
Device Recognition
adtruth
mobile web
mobile app
openx
mobile exchange
ad exchange
mobile world congress
mwc
mobile targeting
barcelona
News Type: 
Member Press Release

OPENX AND ADTRUTH ANNOUNCE PARTNERSHIP TO DELIVER GROUNDBREAKING MOBILE TARGETING CAPABILITIES

January 30, 2013

Unprecedented access to quality mobile audiences

via OpenX Market Real-Time Bidding platform delivers improved ROI for advertisers and publishers

About MMA

Comprised of over 800-member companies globally and 16 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Led by CMOs, the MMA helps marketers lead the imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. The MMA is committed to science and questioning and believes that creating marketing impact is steeped in constructively challenging the status quo encouraging business leaders to aggressively adopt proven, peer-driven and scientific best practices, without compromise. The MMA invests millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools. By enlightening, empowering and enabling marketers, the MMA shapes future success, while also propelling business growth.

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