Member Press Release | Page 35 | MMA Global

Member Press Release

The team at Fetch is very excited to announce we have been shortlisted for two more awards!

The Smarties 2012 for Global Mobile Campaign

For Fetch’s work with Hotels.com, judges at The Smarties have shortlisted the agency in the Global Mobile Campaign category, which is part of a series of Industry Awards representing “the best-of-the-best in the mobile marketing industry”.

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We are thrilled to announce that a further two awards nominations have been added to Fetch’s roster. Our global mobile marketing campaign with Hotels.com has earned us a nomination for the prestigious Most Effective Mobile Advertising Campaign award, whilst our work with Debenhams has been recognised with a nomination for Most Effective Mobile Sales Promotion/Direct Response Campaign.

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American Family Insurance and
WildTangent Media partner in iAMFAM success
 
(Sept. 25, 2012) — When the product is insurance, an online game may not seem like an obvious way to reach and educate consumers. But since launching the iAMFAM game two years ago, it’s been a successful tactic for American Family Insurance.
 
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inneractive Changes the Game for Mobile Monetization
Introduces First Mobile Hybrid Mediation Technology at Mobilize
 
SAN FRANCISCO – September 20, 2012 – Mobile app monetization exchange, inneractive today announced a significant evolution to their
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Latest Mobile User Survey shows a shift to multiple devices - but mobile still rules when it comes to browsing the web

•    BuzzCity network serves 131.5billion banners to August 2012, more than 2011
•    85% prefer to use a mobile to access the internet

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Singapore, 6th September, 2012 – Havas Media announces the launch of mobile marketing brand Mobext in Singapore and Malaysia with Michael de Souza being appointed General Manager of the newly launched agency. 
 
Mobext Singapore and Malaysia will leverage the strengths of sister agency MPG and Havas Digital siblings  Media Contacts and Ecselis and their strong portfolio of  clients like Resorts World Sentosa, DBS Bank, NTUC Fairprice, Abbott, to expand its business in the market. 
 
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Advanced Data from a Sampling of 807 Million Emails Sent across 11 Industry Segments Reveals  Strong Increases in Opens on Mobile, Timelines of Open Activity, Popular Mobile Devices, and more

Retailer Expands Relationship with Knotice, Now Using Mobile to Streamline Product Delivery

AKRON, Ohio – August  28, 2012 – Knotice, a provider of data management, analytics and digital messaging solutions, is helping American Sale, America’s leading home recreation and holiday store, connect with its customers through a unique SMS program.

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New Features Drives Viral Discovery and Adoption of Customer Loyalty Programs Through End-User Sharing 

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