survey

InMarket's July 4th InSights

InMarket’s latest InSights report takes a deep look at how consumers plan to spend the upcoming July 4th holiday.

Download the report day to unlock key insights including:

How much consumers plan to spend on their July 4th meal
What the top menu items are for July 4th BBQs & parties
What alcohol beverage brands saw the highest sales increases last July 4th
And more!

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Resource

MarCaps Readiness Assessment (MRA)

For CMOs to conduct an organization-wide, in-depth assessment

The MarCaps Readiness Assessment is a comprehensive and objective capability strength evaluation tool that goes beyond common maturity models. Capability importance varies by industry, customer segment, and brand.

Insight

November MOSTT Marketer Attitude Survey

In preparation for MOSTT, the MMA conducted a marketer usage and attitudinal survey to determine how marketers respond to the dramatic changes in technology and highlight immediate challenges and opportunities.